Sebastian Arica Vidal

• Managed the marketing function for two companies in parallel, running ad campaigns at ~€300/month each and proposing budget increases to leadership based on performance. • Delivered a 5x return on ad spend and 30+ qualified leads per month (~€500 value each) through continuous campaign optimization. • Replicated a validated marketing operating process from IGOS to a second business unit (HJB), including building its website and SEO architecture from scratch.

• Directed the full project lifecycle for 10 B2B clients across a real estate growth-marketing service, owning scope, timeline, and per-client budgets that scaled from $600 to $1,500/month • Delivered measurable results for clients: at least one property sale per month across the portfolio, including a peak month of 3 units sold at $35,000 each for a single client. • Led a cross-functional team of 3 (video production, business development, operations) across up to 6 concurrent client engagements

Founded and managed an e-commerce store, handling product sourcing, customer service, and marketing. Planned, executed, and optimized Facebook Ads campaigns using performance data to increase traffic and sales.