Sebastian Kernbach
Angestellt, Brand Consulting & Research, Interbrand
Zürich, Switzerland
Timeline
Professional experience for Sebastian Kernbach
Current 8 years and 9 months, since Oct 2014
Organizing Committee
International Symposium on Knowledge Visualization and Visual Thinking
Current 10 years and 1 month, since Jun 2013
Project Manager & Research Associate
Universität St. Gallen
Wissenschaftlicher Mitarbeiter für Forschungsprojekte und Lehraufträge im Bereich Knowledge Communication und Knowledge VIsualization
Member of the brand consulting team to create, manage, and evaluate brands – PhD candidate on "Visualization in Brand Management" with Prof. Dr. Eppler (University of St. Gallen) and Prof. Dr. Mengis (University of Lugano)
2 years and 2 months, Nov 2009 - Dec 2011
Head of Brand Communication & Conferences
SwissQ
Teamlead and budget responsibility for the business unit “Conferences” – Development of brand strategy incl. vision, positioning and core values – Communication, social media, and stakeholder management
3 years, Oct 2004 - Sep 2007
Marketing & Communication Manager
Xerox Switzerland
Responsible for brand implementation, marketing & communication plans, and budgets – Events, fairs, sponsoring, advertising, public relations – E.g. sponsoring with Formula 1 Sauber Petronas, B2B event „Innovate“ with 1200+ participants
3 months, Jun 2006 - Aug 2006
Traveller
In 80 days around the world
1 year and 7 months, Mar 2003 - Sep 2004
Marketing & Communication Assistant
Xerox Deutschland
Support for events, sponsoring and advertising – Member of global project DRUPA, organization team CeBIT and Ducati Superbike
Educational background for Sebastian Kernbach
6 months, Aug 2008 - Jan 2009
Economics and Communication
Copenhagen Business School (CBS)
Experience economy and attractions – Fashion and luxury industries – Oral presentation skills – Applied business research
2 years and 6 months, Sep 2007 - Feb 2010
Economics and Communication
University of Lugano (USI)
Strategic Brand Management – Corporate Identity & Image – Event Management & Sponsoring – Corporate Communication – Issues and crisis management
1 year, Sep 2006 - Aug 2007
Business Administration
Avans Hogeschool Breda
2 years and 10 months, Oct 2000 - Jul 2003
Business Administration
Verwaltungs- und Wirtschaftsakademie (VWA) Düsseldorf
Languages
German
First language
English
Fluent
French
Basic