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Sebastian Kernbach

Angestellt, Brand Consulting & Research, Interbrand

Zürich, Schweiz

Skills

Visualization
Knowledge Visualization
Knowledge Communication
Visual Thinking
Visual Practice
Brand Consulting
Event Management
Sponsoring
Communication
Advertising
Project Management
Energy

Timeline

Professional experience for Sebastian Kernbach

  • Current 6 years and 9 months, since Oct 2014

    Organizing Committee

    International Symposium on Knowledge Visualization and Visual Thinking

  • Current 8 years and 1 month, since Jun 2013

    Project Manager & Research Associate

    Universität St. Gallen

    Wissenschaftlicher Mitarbeiter für Forschungsprojekte und Lehraufträge im Bereich Knowledge Communication und Knowledge VIsualization

  • Current 9 years and 6 months, since Jan 2012

    Brand Consulting & Research

    Interbrand

    Member of the brand consulting team to create, manage, and evaluate brands – PhD candidate on "Visualization in Brand Management" with Prof. Dr. Eppler (University of St. Gallen) and Prof. Dr. Mengis (University of Lugano)

  • 2 years and 2 months, Nov 2009 - Dec 2011

    Head of Brand Communication & Conferences

    SwissQ

    Teamlead and budget responsibility for the business unit “Conferences” – Development of brand strategy incl. vision, positioning and core values – Communication, social media, and stakeholder management

  • 3 years, Oct 2004 - Sep 2007

    Marketing & Communication Manager

    Xerox Switzerland

    Responsible for brand implementation, marketing & communication plans, and budgets – Events, fairs, sponsoring, advertising, public relations – E.g. sponsoring with Formula 1 Sauber Petronas, B2B event „Innovate“ with 1200+ participants

  • 3 months, Jun 2006 - Aug 2006

    Traveller

    In 80 days around the world

  • 1 year and 7 months, Mar 2003 - Sep 2004

    Marketing & Communication Assistant

    Xerox Deutschland

    Support for events, sponsoring and advertising – Member of global project DRUPA, organization team CeBIT and Ducati Superbike

Educational background for Sebastian Kernbach

  • 6 months, Aug 2008 - Jan 2009

    Economics and Communication

    Copenhagen Business School (CBS)

    Experience economy and attractions – Fashion and luxury industries – Oral presentation skills – Applied business research

  • 2 years and 6 months, Sep 2007 - Feb 2010

    Economics and Communication

    University of Lugano (USI)

    Strategic Brand Management – Corporate Identity & Image – Event Management & Sponsoring – Corporate Communication – Issues and crisis management

  • 1 year, Sep 2006 - Aug 2007

    Business Administration

    Avans Hogeschool Breda

  • 2 years and 10 months, Oct 2000 - Jul 2003

    Business Administration

    Verwaltungs- und Wirtschaftsakademie (VWA) Düsseldorf

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

Wants

Exchange on visual practices

Interests

Design
Skiing
Photography
Beachvolleyball

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