Rupini Muralidharan

-Managed 50+ weekly customer support cases, resolving technical and account-related issues across global users -Identified and escalated product bugs, improving resolution time and product stability through collaboration with engineering teams -Conducted user feedback analysis and interviews, contributing to feature improvements and usability enhancements -Managed app store reviews and user engagement, improving ratings and community interaction Supported GDPR-compliant user processes including data handlin

-Executed 20+ multi-platform campaigns across Meta Ads, Google Ads, and LinkedIn for 10+ international clients -Managed €80K+ marketing assets, improving brand visibility and engagement across campaigns -Developed B2B marketing strategies for AI and enterprise solutions, supporting lead generation and business growth -Conducted A/B testing on creatives and targeting, improving CTR, conversions, and ROI -Collaborated with leadership on brand positioning and communication strategy

-Managed €100K+ influencer marketing campaigns delivering 40M+ impressions and 8M+ engagement -Coordinated 1,000+ influencers across Instagram and YouTube campaigns -Delivered high-performing campaigns including: *Redmi Note 11 Pro: 9.1M reach, 2.96M engagement *BYJU’S: 4.76M engagement, 4.32M reach -Tracked and optimised performance using engagement, CTR, and ROAS metrics -Worked with brands including PUMA, Colgate, Redmi, BYJU’S, Tata CLiQ, Borosil, Chai Point

-Led digital promotion and content strategy for DGTL Bengaluru (international electronic music festival), driving large-scale audience engagement -Executed end-to-end influencer marketing campaigns, collaborating with 200+ influencers across social and digital platforms -Developed and managed multi-platform content strategy, increasing event visibility, reach, and audience interaction -Coordinated campaign execution across social media, partnerships, and digital channels to ensure seamless event promotion -

-Planned and executed Meta Ads and Google Ads campaigns driving event ticket sales -Managed campaign budgets and targeting across multiple live events -Coordinated ticketing platforms (BookMyShow, Insider), improving campaign visibility and conversions -Tracked campaign performance and optimised ROI using Google Ads and Meta Ads Manager -Managed social media campaigns using Hootsuite and cross-team coordination via Slack

Supported client outreach and business operations

Completed in 2023