Sebnem Soekmen Oeren

Side project during Career Break Leading Chrome Extension SaaS that processes local transcripts for AI summaries and insights. Led research, testing, roadmap, wireframes, and business model; explored sales channels. Managing alongside career break to maintain product skills and explore AI-driven SaaS innovation

Co-led B2B pivot; defined vision and roadmap, led 4 cross-functional teams Cut time-to-market by 92% with low-code APIs Saved ~$150K per product by removing dev dependency Onboarded 39 products in 12 months with no dev effort Boosted sign-ups by 65% via onboarding redesign Launched Nimbus Design System for UI consistency Improved discoverability via IA revamp Sunset low-use feature, reallocated resources Mentored POs; unified roadmap boosted velocity 30%

Led SAFe team delivering profile, B2B, access control features Launched self-service profile; cut onboarding by 70% Redesigned pricing tool; +25% quotes, fewer support calls Rolled out social networking to boost engagement Enabled SSO access to Academy, PartnerConnect, Community Set up analytics; mentored POs in data-driven decisions Owned roadmaps, backlog prioritization, and discovery

Moula provides business loans for small and medium size companies. Managed backlog for 3 cross-functional teams developing loan assessment platform Launched automated reporting system, improving accounting team efficiency by ~40% Delivered rebranding features through stakeholder collaboration Tags: Agile, User Experience, User Journey Map, Branding

Prepared and conducted surveys and discovery workshops to investigate Personalisation requirements across company Supported Product Manager in backlog prioritisation and refinement meetings. Investigated and analysed existing processes on user journeys and process flows in line with Personalisation requirements. Boosted trial conversion 54% via CX personalization in marketing, support, and onboarding flows Tags: Agile, Personalisation,Requirements,Acceptance Criteria, Process Flow Diagram,Campaigns

Personal Loan and Credit Card provider for individuals. Worked together with Product Managers to determining the activation funnel and segments and set up reports on Adobe Analytics. A nalysed web pages and funnels with respect to digital success metrics with product managers and customer insight analysts and briefed the development team on data layer and digital analytics tracking requirements Tags: Mentoring Agile Processes, Data, Analytics Tracking, A/B Testing, OKR, KPI, Adobe Analytics

Managed AI-driven marketplaces for Freelance & Facilities Management Led pivot; secured $500K client through market fit alignment Built voice/photo-enabled mobile app with AI ticketing Automated quoting; cut manual effort by 80% Improved UX with profiles, ratings, reviews, badges Led Agile delivery; partnered with data scientists for AI Tags: Agile, Digital Marketplace, Lean Product Experiment, User Journey Maps, Growth, User Testing, Pivot, User Research, Pirate Metrics, Heat-maps, Competitor, Market

* Country Delivery Coordinator for HSBC Bank Mobile * As-Is and To-Be analysis in UI Design System Migration Project * System and data interface mapping, gap analysis in the HSBC Future Core Banking System Transformation Project * Identified and followed up KPIs and user behaviours through Google Analytics visualisations and showcased results and recommendations to business stakeholders * Led discovery workshops and document user stories, wireframes, functional, non-functional requirements and OpenAPI specs

Built Flexible Payment System for 35M+ users Led delivery from research to launch Cut call times by 70%, grew revenue by 30% Awarded 2 patents in cloud payment transformation Led broadband spin-off; launched IVR early, recovered $258K from 2,190 accounts in first month Replaced legacy billing; saved $500K/year with 33 engineers Tags: Lean Product Management, User Interviews, User Testing, Agile ceremonies, Designing Wireframes, Innovation, Requirements, Iterative Product Delivery, UAT/Pre-Prod/Prod Testing