Selina Leusch

- Analyzing the market landscape to identify segments where the company can successfully compete based on core technologies and capabilities - Developing go-to-market strategies for new products - Refining the unique value proposition of the business and bringing it to (potential) customers - Management of the development pipeline, defining priorities

Sustainability strategy development, target setting and implementation, incl.: - Developing tools for marketing sustainable products & identifying business opportunities - Sustainable product portfolio management - Market & trend analyses - Sustainability up-skilling of the company, esp. the sales force - Circular economy strategy, waste management & chemical recycling - Monitoring EU regulations - ESG Rating management - Representation in industry initiatives Support of corporate change project

Praktikum im Bereich Corporate Development: Erarbeitung der Masterarbeit zum Thema Circular Economy Unterstützung bei der Implementierung der Circular Economy im Unternehmen Erarbeitung relevanter Themenstellungen im Bereich Nachhaltigkeit

Umweltchemie, Marketing

Sustainability Management

Marketing, Biochemie