Selina Zeder

Brand strategy development and support of brand designers, Project management, market analysis and execution of internal projects (newsletter, website, marketing activities, etc.)

Click to edit position descriptionSupporting management team in conducting a reference study about medical technology industry; - implementation and maintenance of address inventory - supporting the survey execution

Fixed term project: - Creation of analysis and reports for controlling of NPWT therapies in advanced wound management. - Weekly controlling of registered ambulant therapies - Creation of process optimisation concept

Kampagnenmanager für Direktmarketingkampagnen (konzeptionelle Planung, Durchführung und Erfolgskontrolle). Erstellung der Zielgruppenselektion, Definition der Kundenkommunikationsprozesse, technische Umsetzung der Kampagne in den Systemen und kampagnenbezogenen Analysen. Operative Betreung und Weiterentwicklung des Reportings sowie der Kampagnenwerkzeuge.

Translate Pilutje documents, write documets in German, review English documentation

Three weeks volunteer work as an English teacher at a local private school. Holding lessons for class 1 to class 6 and supervise exams.

Information – and communication platform for Marketing & Sales from  Roche Professional Diagnostics; a conception of an advanced intranet  platform

Supporting 2 level support personnel (affiliates) with issues of the  TeleService and eService applications  Training TeleService Specialists for Roche countries worldwide to use the  cobas link datastation and all TeleService and eService applications  Handling of complaints and inquiries from the affiliates and investigating  problems in cooperation with the R&D department  Creating and providing service documentation such as Service Bulletins  or manuals to Roche affiliates

Programming and implementation of a PCR algorithm calculation tool  Cooperating with other Development sites and different departments  Learning about the needs of Scientist end users towards the algorithm  calculation tool and how to collect their needs as requirements and  change requests

Develop programs in C#.NET, object‐oriented  Create websites with HTML, CSS, ASP, Java and SQL  Write computer programs in Visual Basic for Excel and C  Aug 2002 – Jul 2006

Professional development, marketing and social media in an international context, financial decision making

International Management and Strategy, Corporate Reputation and Brand Development => Master Thesis: Strategic brand management of Swiss MedTech companies in China: A qualitative multiple-case study.

Marketing & Communication