Seong min Gong

* Analyzed funnel conversions and user behavior patterns through event log analysis. * Conducted cohort studies for retention and LTV tracking. Evaluated marketing efficiency via CAC/ROI analysis. * Detected payment anomalies using statistical models. *Developed KPI frameworks and A/B testing strategies. Translated complex data into actionable business insights for stakeholders.

* Analyzed usage patterns of production materials from ERP data to identify cost-saving opportunities and detect anomalies in procurement and consumption, contributing to an ~8% reduction in material waste * Conducted KPI-based performance evaluations to allocate monthly salary budgets across departments ensuring fair and data-driven distribution of resources * Created weekly and monthly cash flow reports by integrating financial, procurement, and payroll data into interactive dashboards for decision-makers

All courses were taught in English