Serdar Sirikci

Established GAIA with a vision to design and construct buildings and settlements on biologic and ecologic principles for a nature friendly and healthy living. Focused on operations and commercial deals of the company. Main function is project management, consulting and business development. Besides the core subject of 'architectural project development' several commercial projects developed from various sectors with different local and/or international partners.

Directed and monitored new product projects, project teams and R&D department. Coordinated teams built up of production, marketing, logistics and R&D departments Full responsibility of the new product launches

Executed new business projects of the company and created new revenue segments. Led the alliance between Sony and Arcelik from the concept. Structured the contract, built up the initial product portfolio and directed the operations until handing it over to standard marketing and sales operational units.

Responsible of forming business ideas, models, investment plans and strategic alliances and starting up the approved ones. Initiated the investment for the Blue fin Tuna ranch, a first of its kind in Turkey in seafood sector. Analyzed the market, structured and layed the foundation for the operations. Contracted the Japanese partner company for the project. This new business grew quickly to six figure USD volume and the company invested in a number of ranches subsequently.

Managed the purchasing of all raw material supplies of Medya Holding (Sabah/Atv) with a turnover of USD 68 Million per annum. Main items were newsprint, ink, printing disposables and all other needs of the group. Led the implementation of logistics ERP module (SAP R/3) successfully.

Achieving new customers, channels and improving the profitability of the existing ones. Kirlangic was awarded 1st ranking company in olive oil exporting in 1995 and 1996 consecutively by the Undersecretariat of Foreign Trade.

Marketing / Consumer Behaviour