Sergey Ignatyev

Development of electric vehicles for outdoor entertainment

Devlopment of office papers sales within Russian branch of #1 European paper merchant

Responsibilities: - Improvement of profitability/product flow through assortment mix, pricing, rebates - Informational sales support: fairs, trainings, catalogues - Launch of new product category - assortment, prices, negotiations with supplier and key customers, P&L of the project Key achievements: Increase of Trodat share in 2013 vs 2012. Re-organziation of marketing business processes. Launches of new products in time and with planned volumes with profitability above the budget.

Development and implementation of business units’ strategy Evaluation of mergers and acquisition opportunities Development and optimization of existed sales channels Direct management of new sales channels Brands development (office supplies) Purchase Order & Inventory Management Supplier Management & Development

Business strategy and operational management of small business unit (USD30m). Full P&L, C&F responsibilities. Key achievements: - Creation and development of sales departments (2003-2005), launch of SalesLogix CRM systems (2005-2007). - Entering modern trade channels - Creation and development of private label Development of logistic (opening own warehouse and packing sector) and regional sales structure Development of private labels Four-fold sales growth

Product management of Office Supplies (4000 SKU)