Prof. Sergio Francisco Acosta Peláez

Assigned to customers through a dedicated outsourcing model, I lead UX for customers' Core Business Systems, from understanding business and employees' needs to defining requirements, hands-on UX/UI Design, with an Employee-User Experience focus across enterprise applications. My work includes transforming manual, paper-based, and outdated operational processes into digital workflows, as well as modernizing legacy products or their features. I introduced and structured UX processes, methods, and workflows.

I worked with Microsoft Colombia through a long-term professional relationship combining UX Design consulting, technology evangelization, training, and hands-on software initiatives through workshops, design, and implementation, working with Microsoft clients, partners, and Development teams. My work included UX Research, UX Design, UI Design, user testing, and Front-End development for software solutions using Microsoft technologies, including WPF, SharePoint, Windows Phone, UWP, and Progressive Web Apps.

As an Associate Professor in Graphic Design, Interactive Design, and Systems Engineering, I taught matters in multimedia, interface and interactive application design, data visualization, mobile app development, and full-stack development. I created course materials, projects, exercises, rubrics, and assessments, and also reported on performance, challenges, improvement, and outcomes. I also taught courses, served on juries, led hackathons, spoke on panels, and contributed to international certification.

I led UX/Design and a team of up to 30, while remaining a billable, hands-on contributor to national and international projects. I managed capacity and assignments across concurrent projects, balancing availability, complexity, effort, fit, and profitability. I defined roles, responsibilities, career paths, and promotion criteria; supported hiring; and mentored members. I standardized UX/Design methods, processes, and quality standards, achieving UX processes in ASW’s renewed CMMI Level 5 certification.

I worked across UX design and software implementation, collaborating with clients, Product Owners, and development teams to turn business and user needs into practical digital solutions. I led UX strategy, interaction and UX/UI design, front-end work, and application UI development. I tailored my process to each project, streamlined Design–Development workflows, and helped translate design decisions into working interfaces.

I founded LeaP Simple with up to 20 collaborators. As Owner and UX Director, I led practice and multidisciplinary project teams, managing people and resources, project planning, pricing, payroll, client relationships, and Design quality. Alongside these leadership responsibilities, I worked across UX Strategy, Interaction and UI Design, Product/Service Design, prototyping, testing, and implementation. I also created/evolved my own UX Design Process, adapting to different clients, products, and projects.

As UX Designer and Product Designer of BizAgi, I assumed the responsibility of specifying, designing, prototyping, supporting, interpreting, and exchanging comments, correcting and advising the Product Managers of BizAgi Studio (release 9) and also the design of the BizAgi Process Modeler product. Including the Interaction design, Experience, Design system, interface patterns, and pictographic system design of both applications.

The New Media Creator takes an active role leading the inventiveness of his team: art direction to other designers, coordination with account executives and Engineers achieving a perfect integration between Creativity, Brand and Technology. This important role requires broad general knowledge as well as developed visual skills, information structure, functionality, usability, and a solid understanding of user-accessible applications (client-side technologies).

As New Media Creator (creative director of digital media) I was responsible for project leadership in digital media. Likewise, the client's business and its communication intention must be understood to transform them into a single creative solution.

Enfocado al desarrollo de proyectos gráficos en medios digitales.