Sergio Gausachs

Projects: - Development and implementation of corporate innovation capabilities. - Corporate innovation processes optimization. - New markets / segments identification and development. - Generation and development of new products/services. - Facilitation of new products / services / technologies adoption in the market. Countries: Spain, France, Italy, Portugal, Poland. Industries: Telecom, Financial Services, Insurance, Consumer Goods, Retail, Pharmaceuticals, Robotics, Consumer Electronics, Fashion

Projects: - Market structure analysis (base study). - Market segmentation. - Brand image, positioning and image engineering, brand image tracking. - Brand equity. - Design of products/services. - Design of retail formats. - Market potential for new products/services. - Pricing and demand curves prediction. - Customer loyalty (model and metrics). Countries: Spain, Portugal, France, Belgium, Poland, Brazil, Chile. Industries: Telecom, Financial Services, Insurance, Retail, Consumer Goods.

Design and launch of a company that commercializes Energy and Services for residential deregulated market. - Managed the Commercialization and Customer Service team, in the Analysis and Business Processes Redesign stages of the project. - Leaded the Customer Service process, in the Design and Implementation of the Back-Office information (SAP). - Helped the client to create a company in a new deregulated environment. Created alternative evaluation models, in order to facilitate the decision taking proces

High Tech Marketing, Innovation, E-business

Marketing