Sergio Granados

Launching new product lines, sales forecasts, implementing consumer promotions including 121 programs, designing investment marketing plans, field visits, designing product campaigns, budget control and assignation, coordinating actions with trade and sales force department among other departments (legal, logistics, cora, etc.), competitors and brand analysis (prices, market shares, consumer dynamics and other key performance indicators), media agency coordination, product presentations, ...

Market researchs, developing logos and corporative images (in-trade shows, business events, advertising, promotional merchandise, etc.), developing sales brochures and multimedia presentations, editing press notes sent to national newspapers and professional magazines, customer-satisfaction evaluation, developing the corporative promotional video, commercial planning, communication plan, advertising management, managing trade shows, updating the website, developing an intranet, leading the marketing ..

Analysis of marketing plans, market segment definition, supervising sales activity, competitors research, PLV materials, supporting sales people.

Managing a project concerning VIP customers, controlling deadlines, negotiating with suppliers. Developoing databases, detecting new needs of information, managing links between databases; working in a team with software developers.