Daniel Peters
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Daniel Peters
- Current 5 years and 11 months, since Jul 2020
Group Head of Marketing - Wellbeing & Stimulation
British American Tobacco
Set up and built an agile start-up/growth incubator within BAT plc focused on defining and developing a ‘beyond nicotine’ strategy & business in the ‘Wellbeing & Stimulation’ space. In addition, end to end responsibility to create and built a new brand proposition & mix.
- 1 year and 6 months, Jan 2019 - Jun 2020
Head of Category – Modern Oral LATAM & Africa region
British American Tobacco
Modern Oral’ is an innovative product category delivering Nicotine orally via a new ritual & sensory experience exposing the consumer to less risk than tobacco combustion. Key responsibility was to lead the business exploration, category launch & roll-out in the region.
- 2 years and 9 months, Apr 2016 - Dec 2018British American Tobacco (Germany) GmbH
Category Director - Value for Money Brands & Loose Tobacco
Commercial marketing responsibility of 3 categories (Pall Mall Cigarettes, Roll Your Own & Loose Tobacco brands) in the DACH cluster. Key task was to harmonize and relaunch as disjointed Pall Mall multi category portfolio and to significantly accelerate share performance vs. competition. Leadership of 3 teams (16 FTE); EBITA responsibility over €145.7mn. Brand Budget €31.5mn.
- 3 years and 2 months, Feb 2013 - Mar 2016
Global Brand Director Vuse / Next Generation Products (Vapor)
British American Tobacco
Pioneering marketing lead in the newly established “Next Generation Products” category with the core objective to propel BAT into the growing Vapor category. Key responsibility was to initiate and own the build of BAT’s global Vapor power brand.
- 1 year and 5 months, Sep 2011 - Jan 2013
Senior Regional Marketing Manager - EEMEA Region
British American Tabacco
- 1 year and 7 months, Feb 2010 - Aug 2011
Regional Marketing Manager - Europe Region
British American Tobacco
- 2 years and 1 month, Jan 2008 - Jan 2010
Group Brand Manager - Premium Brands
British American Tobacco Canada Limited
- 1 year and 11 months, Feb 2006 - Dec 2007
Brand Manager Lucky Strike
British American Tobacco - Lucky Strike
- 3 years and 1 month, Feb 2003 - Feb 2006
Brand Executive - Lucky Strike
British American Tobacco
Ausbildung von Daniel Peters
- 7 months, Jun 2001 - Dec 2001
MBA
Pennstate University
- 11 months, Jan 1998 - Nov 1998
MBA
National University of Singapore
- 5 years and 4 months, Oct 1996 - Jan 2002
BWL
Universität Köln
Produktmanagement Marketing
Sprachen
German
English
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