Sergio Martin

Bis 2009, Commercial Director, MIVA
Madrid, Spain

Fähigkeiten und Kenntnisse

online marketing
online advertising
online media
publicidad online
marketing online
publicidad internet
internet advertising
internet
advertising
ppc
pay per click
SEM
affiliation
affiliation marketing
marketing afiliados
SMO
social media
SMM
mobile
mobile marketing
mobile display
facebook
twitter
blogs
blog advertising

Werdegang

Berufserfahrung von Sergio Martin

  • Current 16 years and 9 months, since Sep 2009

    Commercial Director

    ADDOOR

    •Responsible for a team of 6 sales people & 2 technical implementation staff •New business acquisition (direct clients and agencies) •Key account management of executive accounts •Hire new sales staff •Dictate sales policy as well as internal and external procedures •Maintain and build relationships with media agency directors •Negotiate discounts and rebates with key agencies •Responsible for achieving monthly targets as well as yearly growth of 17% (YOY)

  • 4 months, Jun 2009 - Sep 2009

    Commercial Director

    AFFILIATEFUTURE

    •Acquire new business •Maintain and develop existing business •Acquire and manage relationships with key agencies •Campaign execution and reporting

  • 1 year and 3 months, Jan 2008 - Mar 2009

    Commercial Director

    MIVA

    •In charge of daily running of office •Responsible for hiring staff •Negotiate contracts at senior level (partners and media agencies) •Maintain and develop business •Responsible for internal communication and liaising with US and UK offices •Responsible for sales, ad solutions, partner and marketing team •Control and monitoring of budgets •Direct reporting to MD for Spain, Company President and Financial Director •Identify emerging market trends and translate these to prospects •Set out and achiev

  • 1 year and 4 months, Sep 2006 - Dec 2007

    Director Advertiser Solutions

    MIVA

    •Responsible for team of account managers •Maintain and grow business to achieve company’s financial targets •Responsible for coordinating client services and editorial policies •Build and maintain relationship with direct clients and agencies at senior level •Reponsible for coordination with other departments •Set out team personal quarterly targets

  • 2 years and 1 month, Aug 2004 - Aug 2006

    Account Manager

    MIVA

    •Responsible for a portfolio of more than 100 accounts •Direct client and agency relationship management •Maintain and improve advertisers ROI •Liaise with clients to upsell •Retain and grow revenue of existing accounts •Responsible for product and editorial training

  • 2 years and 3 months, Jun 2002 - Aug 2004

    Senior Editor & Account Optimiser

    MIVA

    •Liaise with sales team and advertisers to fully understand and implement clients´ briefings. •Management of projects designed to improve advertisers´ spending targets. •Optimise clients’ accounts to fully maximise their investment. •Training of new members of staff in all aspects of the business.

  • 4 months, Feb 2002 - May 2002

    Web and Catalogue Team Leader

    Insight

    •Liaise with manufacturers, buyers and merchandisers in order to complete production. •Translate copy from English into Spanish. •Edit, correct, re-write and grammatically correct copy in both English and Spanish. •Update database by researching websites for copy and pictures. •Update catalogues and website and research from existing files. •Supervision of two staff.

  • 2 years and 1 month, Feb 2000 - Feb 2002

    Web and Catalogue Editor

    Insight

    •Liaise with manufacturers, buyers and merchandisers in order to complete production. •Translate copy from English into Spanish. •Edit, correct, re-write and grammatically correct copy in both English and Spanish. •Update database by researching websites for copy and pictures. •Update catalogues and website and research from existing files.

Ausbildung von Sergio Martin

  • 1 month, Mar 2009 - Mar 2009

    Advanced Course in Google Adwords

    NANFOR IBÉRICA

    HTML module included

  • 1 month, Mar 2009 - Mar 2009

    SEO & Web Media Planning Intensive Course

    Digital Group

  • 2 months, Jan 2007 - Feb 2007

    Management Development Programme

    The Chiswick Partnership

  • 9 months, Oct 2000 - Jun 2001

    Diploma in Public Social Interpreting

    Middlesex University

  • 5 months, Oct 1999 - Feb 2000

    Business Administration & IT skills

    Middlesex University

  • 9 months, Oct 1998 - Jun 1999

    English Language/British Culture & Teaching English as a Foreign Language

    Middlesex University

  • 4 months, Feb 1998 - May 1998

    TEFL Certificate

    Teacher Training International

  • 2 years and 9 months, Oct 1993 - Jun 1996

    English

    University of Salamanca

Sprachen

  • Spanish

  • English

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