Basic

Serina Gummert

Employee, Digital & Integrated Communications Strategist, BCW Burson Cohn & Wolfe

Hamburg, Germany

Skills

Digitale Kommunikation
Markenstrategie
Strategic planning
Marketing Kommunikation
Digital Strategy
Social Media
Konzeption
Integrated Solutions
Dynamic Consumer Experiences
Design Thinking
Crossmedia-Marketing
Data Analysis
Marketing Technology
Internationales Marketing
Content Marketing
Storytelling
Online Marketing
Online advertising
Online Kampagnen
Kampagnenmanagement
Branding
B2B
B2C
Projektmanagement
CMS
SEO
Website Content Management
Influencer Relations
Media Relations
Product Launch Management
Eventmanagement
Public Relations
AI Marketing
Chatbots
Brand Management
Mobile Marketing

Timeline

Professional experience for Serina Gummert

  • Current , since Oct 2019

    Digital & Integrated Communications Strategist

    BCW Burson Cohn & Wolfe

    Health & Pharma | Consumer | Automobil | Tech Brands: Beratung globaler Kunden-Accounts in integrierter Digital-Strategie und Maßnahmenentwicklung zur digitalen Marketingkommunikation und Markenführung. Insights-basierte cross-channel Konzeption, Implementierung neuer Marketing-Technologien & Tools, Research & Datenmanagement, Content Marketing, Paid Promotion und Amplifikation. Steuerung digitaler Marketing- & Kommunikationspläne und Optimierung diverser Consumer Touchpoints.

  • 2 years, Oct 2017 - Sep 2019

    Junior Consultant Digital Communications

    Cohn & Wolfe GmbH

  • 1 year and 11 months, Oct 2013 - Aug 2015

    Manager Global Marketing & Digital Channels

    we.CONECT Global Leaders GmbH

    Internationale B2B-Marketingkampagnen für 19+ Produkte p. a. (Pharma, Corporate, Automotive Divisions): internationale Fachveranstaltungen (Wirtschaftskongresse, Strategie-Summits, Award-Shows) | Brand Developmend, Market Entry & Internationalisierung in USA & UK | Direkt Mrketing, Digital Media, Suchmaschinenmarketing, Paid-Maßnahmen | Social Media Strategie (Corporate-/Projekt level) | Werbekampagnen | PR, Medienpartnerschaften | SEO, Content-Optimierung | Content Strategie & Multimediaproduktion

  • 7 months, Mar 2013 - Sep 2013

    Marketing & Social Media Executive

    we.CONECT Global Leaders GmbH

    Marketing International Conferences in the B2B-Sector to Board Level Managers/ Senior Managers/ Head of's worldwide. Core Competence in Social Media Marketing and Strategy - Online Corporate Image, Communications & PR

Educational background for Serina Gummert

  • 7 months, Jul 2016 - Jan 2017

    Marketing, Leadership & Kommunikation

    ISCTE – Lisbon University Institute

    Marketing und Digitale Medien, Data Analysis, Leadership, Corporate Communication, Ethics / CSR

  • 1 year and 10 months, Sep 2015 - Jun 2017

    Marketing Management

    University of Southern Denmark

    Marketing Kommunikation, Brand Management, Digitales Marketing, Internationales Marketing

  • 8 months, Jun 2012 - Jan 2013

    Marketing & Management:

    UADE - Universidad Argentina de la Empresa, Buenos Aires

    Internationales Marketing/ Online-Marketing & E-Commerce/ PR & Communications/ Eventmanagement

  • 2010 - 2013

    Global Marketing

    Hochschule Osnabrück

    Global Marketing Management / Corporate Finance/ International Law / Cultural Management/ Communications

  • 2007 - 2008

    Senior High School

    Perry Central Senior High, USA

    Economics, Spanish, Advanced Social Sciences

Languages

  • German

    First language

  • English

    Fluent

  • Spanish

    Fluent

  • Danish

    Basic

  • Portuguese

    Basic

Wants

Inspirierendes Networking
Aktiven Austausch über Herausforderungen der digitalen Marketing Kommunikation
Social Media Strategie & integrierte Konzepte
Cross-mediale Markenführung
Innovative Ansätze im glocal Brand Management
Gedankenaustausch Neue Medien & Marketingstrategie
Wissenstransfer AI Marketing

Interests

Internationale Politik
Literatur
Reisen
Volleyball

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