Basic
Serina Gummert
Employee, Digital & Integrated Communications Strategist, BCW Burson Cohn & Wolfe
Hamburg, Germany
Timeline
Professional experience for Serina Gummert
Current , since Oct 2019
Digital & Integrated Communications Strategist
BCW Burson Cohn & Wolfe
Health & Pharma | Consumer | Automobil | Tech Brands: Beratung globaler Kunden-Accounts in integrierter Digital-Strategie und Maßnahmenentwicklung zur digitalen Marketingkommunikation und Markenführung. Insights-basierte cross-channel Konzeption, Implementierung neuer Marketing-Technologien & Tools, Research & Datenmanagement, Content Marketing, Paid Promotion und Amplifikation. Steuerung digitaler Marketing- & Kommunikationspläne und Optimierung diverser Consumer Touchpoints.
2 years, Oct 2017 - Sep 2019
Junior Consultant Digital Communications
Cohn & Wolfe GmbH
1 year and 11 months, Oct 2013 - Aug 2015
Manager Global Marketing & Digital Channels
we.CONECT Global Leaders GmbH
Internationale B2B-Marketingkampagnen für 19+ Produkte p. a. (Pharma, Corporate, Automotive Divisions): internationale Fachveranstaltungen (Wirtschaftskongresse, Strategie-Summits, Award-Shows) | Brand Developmend, Market Entry & Internationalisierung in USA & UK | Direkt Mrketing, Digital Media, Suchmaschinenmarketing, Paid-Maßnahmen | Social Media Strategie (Corporate-/Projekt level) | Werbekampagnen | PR, Medienpartnerschaften | SEO, Content-Optimierung | Content Strategie & Multimediaproduktion
7 months, Mar 2013 - Sep 2013
Marketing & Social Media Executive
we.CONECT Global Leaders GmbH
Marketing International Conferences in the B2B-Sector to Board Level Managers/ Senior Managers/ Head of's worldwide. Core Competence in Social Media Marketing and Strategy - Online Corporate Image, Communications & PR
Educational background for Serina Gummert
7 months, Jul 2016 - Jan 2017
Marketing, Leadership & Kommunikation
ISCTE – Lisbon University Institute
Marketing und Digitale Medien, Data Analysis, Leadership, Corporate Communication, Ethics / CSR
1 year and 10 months, Sep 2015 - Jun 2017
Marketing Management
University of Southern Denmark
Marketing Kommunikation, Brand Management, Digitales Marketing, Internationales Marketing
8 months, Jun 2012 - Jan 2013
Marketing & Management:
UADE - Universidad Argentina de la Empresa, Buenos Aires
Internationales Marketing/ Online-Marketing & E-Commerce/ PR & Communications/ Eventmanagement
2010 - 2013
Global Marketing
Hochschule Osnabrück
Global Marketing Management / Corporate Finance/ International Law / Cultural Management/ Communications
2007 - 2008
Senior High School
Perry Central Senior High, USA
Economics, Spanish, Advanced Social Sciences
Languages
German
First language
English
Fluent
Spanish
Fluent
Danish
Basic
Portuguese
Basic
