Dirk von Frajer

Results-driven entrepreneur with expertise in C-Level Marketing, Branding, Events, and Digital Transformation. Skilled in Power BI, Data Analytics, and business intelligence to drive strategic decisions. Passionate about brand transformation, operational optimization, and digital innovation. Open to new ventures, consulting roles, and leadership opportunities in Marketing, Digital Strategy, Data Analytics, and Business Intelligence. www.vfadvice.com

• Played a leading role in the M&A process for the acquisition of Optics Balzers AG by Materion • Facilitated the integration of Optics Balzers AG into Materion, driving strategic marketing and brand positioning under Materion Balzers Optics • Passionate about digital transformation, data analytics, and market expansion to unlock growth and enhance customer engagement • Led the management buyout of Optics Balzers AG, securing investors and doubling revenue in a decade

Co-founding the organization, heading all marketing, sales, and communication activities, while working closely with the CEO, CFO, and CBDO to guide strategic planning; successfully established a data-driven marketing-tech culture within the company.