Serkan Altun

• Conducts data analysis with SQL aimed at enhancing deposit and investment related growth performance metrics. • Creates growth and campaign related Power BI dashboards to executive level. • Collaborates with 15 cross-functional teams to identify opportunities for performance improvements. • Tripled revenue from investment products in US dollars within one-year period. • Designed 20+ campaigns across various channels, resulted in a 45% increase in deposit, investment and insurance ownership within a year.

• Managed end-to-end campaign processes, including data requirements, automation and reporting. • Created 20+ Power BI campaign performance dashboards and analyzed performance with SQL. • “HCL Unica Marketing Platform” Project: Acted as the product owner for the integration of the (formerly IBM) Unica marketing automation tool across 10 channels. Partnered with 10+ teams and developed marketing campaigns that successfully reached 50M+ monthly offers within 3 years.

• Led the Bank’s digital transformation project. • Collaborated with all departments to shape the Bank’s long-term purpose, strategy and digital transformation roadmap.

• Examined data from various sources like call center, branch, mobile app usage, marketing campaigns to provide insights into cross-channel performance, like cost reduction and productivity increase. • Analyzed data with SQL and SAS Enterprise Guide to enhance channel experience. • Partnered with 5+ teams in data analytics agile teams and identified opportunities for improvement through analysis of key metrics related to customer experience.

• Produced monthly customer experience dashboard to senior management and analyzed data to derive actionable insights. • Reduced the time for data preparation of the dashboard by 70% with SAS Enterprise Guide, Oracle BI and MS Excel.

• Analyzed data to enhance call center and telemarketing performance, resulting in increased income and cost saving. • Automated 10+ KPI monitoring reports with Business Object, MS Excel & Access.