Serkan Altun
Bis 2024, Growth Marketing Manager, Fibabanka
Abschluss: M.A. in Economics and Finance, Boğaziçi University
Istanbul, Türkei
Über mich
As an accomplished data analyst and a data-driven growth marketer with experience in the banking, telecom and insurance sectors, I excel in transforming complex data into actionable insights that drive growth. With a strong background in Mathematics and a knack for problem-solving, I thrive in dynamic, agile environments where collaboration and innovation are paramount. My expertise lies in data analysis, visualization, and statistical analysis, supported by proficiency in SQL and Microsoft Power BI. My hands-on experience in data analysis & visualization, campaign management, A/B testing, and insight generation has been instrumental in driving strategic decision-making and achieving tangible results. ✔️ Tripled revenue from investment products within a one-year period. ✔️ Designed campaigns resulting in a 45% increase in product ownership. ✔️ Led the "HCL Unica marketing automation tool project" across multiple channels, successfully reaching 50M+ monthly offers within 3 years.
Werdegang
Berufserfahrung von Serkan Altun
1 Jahr und 4 Monate, Jan. 2023 - Apr. 2024
Growth Marketing Manager
Fibabanka
• Conducts data analysis with SQL aimed at enhancing deposit and investment related growth performance metrics. • Creates growth and campaign related Power BI dashboards to executive level. • Collaborates with 15 cross-functional teams to identify opportunities for performance improvements. • Tripled revenue from investment products in US dollars within one-year period. • Designed 20+ campaigns across various channels, resulted in a 45% increase in deposit, investment and insurance ownership within a year.
4 Jahre und 3 Monate, Okt. 2018 - Dez. 2022
Campaign Management Manager
Fibabanka
• Managed end-to-end campaign processes, including data requirements, automation and reporting. • Created 20+ Power BI campaign performance dashboards and analyzed performance with SQL. • “HCL Unica Marketing Platform” Project: Acted as the product owner for the integration of the (formerly IBM) Unica marketing automation tool across 10 channels. Partnered with 10+ teams and developed marketing campaigns that successfully reached 50M+ monthly offers within 3 years.
11 Monate, Nov. 2017 - Sep. 2018
Digital Transformation Manager
Fibabanka
• Led the Bank’s digital transformation project. • Collaborated with all departments to shape the Bank’s long-term purpose, strategy and digital transformation roadmap.
• Examined data from various sources like call center, branch, mobile app usage, marketing campaigns to provide insights into cross-channel performance, like cost reduction and productivity increase. • Analyzed data with SQL and SAS Enterprise Guide to enhance channel experience. • Partnered with 5+ teams in data analytics agile teams and identified opportunities for improvement through analysis of key metrics related to customer experience.
1 Jahr und 10 Monate, Feb. 2015 - Nov. 2016
Mobile Customer Experience Project & Reporting Senior Specialist
Turk Telekom
• Produced monthly customer experience dashboard to senior management and analyzed data to derive actionable insights. • Reduced the time for data preparation of the dashboard by 70% with SAS Enterprise Guide, Oracle BI and MS Excel.
4 Jahre und 6 Monate, Aug. 2010 - Jan. 2015
Telemarketing Business Development & Reporting Lead
Garanti BBVA Pension & Life Company
• Analyzed data to enhance call center and telemarketing performance, resulting in increased income and cost saving. • Automated 10+ KPI monitoring reports with Business Object, MS Excel & Access.
Ausbildung von Serkan Altun
1 Jahr und 1 Monat, Sep. 2011 - Sep. 2012
Economics and Finance
Boğaziçi University
5 Monate, Sep. 2008 - Jan. 2009
Mathematics
Technische Universität Darmstadt (TU Darmstadt)
4 Jahre und 11 Monate, Sep. 2004 - Juli 2009
Mathematics
Middle East Technical University
Sprachen
Englisch
Fließend
Deutsch
Grundlagen
Türkisch
Muttersprache