Seval öztğrk

Responsible for Credit Cards Acquisition  Develop and executes acquisition related marketing plans, campaigns, event and programs  To plan and execute the New Cards / X-SELL/ UP SELL Acquisition strategies and activities of the Credit Card products  Manage internal cross-functional interaction with Credit, Call Centre, Customer unit, Business Development, Ops Department to coordinate new product launches and product parameter changes  Manage strategies with advertising agencies for developing rel

Responsible for Retail Banking CRM projects  Designed the CRM tools and screens and built the CRM infrastructure from scratch  Coordinated all CRM campaigns with related departments  Designed all segmentation, attrition and propensity analysis reports with IT  Prepared feasibility analysis for CRM & Marketing campaigns  Planned and managed necessary market researches with related departments and third parties

Managed CRM & MIS related reports and projects and participated in marketing activities  Consolidated the budget of the branches to determine their marketing and sales strategies  Contributed customer identification and loyalty projects by using CRM applications  Data mined for campaigns to increase the efficiency of the retail banking products  Customized cost-profit analysis of all retail banking products to support marketing activities