Shalini Choudhary

Owned digital & content strategy across a multi-brand education portfolio. Built an AI-driven audience intelligence practice (Google AI Overviews, Reddit, social) to shape editorial planning. Delivered 65% YoY organic reach growth, 20% YoY pipeline growth, and 10-12% lift in lead-to-enrolment conversion, with zero paid spend. Led a Drupal migration across two sites with no ranking loss. Reported performance directly to COO level.

Managed integrated marketing strategy across a multi-client portfolio (Zee5 OTT, PepsiCo/Kurkure, automotive, luxury, hospitality) at WPP. Built tailored content strategies per brand, driving 20% organic reach growth for one FMCG client, outperforming paid activity. Led a team of 5-6 specialists across concurrent accounts. Delivered competitive intelligence and strategic reporting to C-suite client stakeholders.

Managed JLL's global digital presence across EMEA & APAC on a single enterprise platform. Audited market-specific visibility gaps and delivered structured recommendations on content, channel, and regional targeting. Maintained brand governance and publishing consistency across a complex multi-market architecture, collaborating with regional teams to uphold quality at scale.

Built integrated marketing foundations across 10+ client accounts (automotive, healthcare, luxury, e-commerce) at Ogilvy. Delivered audience research, competitive intelligence, and content strategy tailored to each client. Developed data-backed pitch narratives and strategic presentations that surfaced brand positioning gaps for senior stakeholders.