Caio Cesare Rios Azambuja

• Team Leadership: multicultural content teams (19 Content Managers) • Project Management: Overseeing multiple content projects in 9 websites from ideation to execution. • Developing SEO strategies • Ensuring consistency in the brand throughout setting Brand Voice and Tone across all content. • Creating and implementing comprehensive content strategies for each market • Increase of 47% in our Revenue and 34% in Organic traffic YoY • Partnership Management • Stakeholder Management

I kept my previous responsibilities and added new ones such as : • Developed and managed content for 170 landing pages targeting the U.S. market that has been prominently featured in major publications including the Los Angeles Times, U.S. News, PC World, Wired, and the Wall Street Journal. • Managing their KPIs and sales funnel: impressions, clicks, traffic, conversion rate, clickthrough rate, and bounce rate.

I kept my previous responsibilities and added new ones such as : • Manage the Partnerships • Global Stakeholders Management to handle and implement new features and dashboards based on the market and partner in Latin America needs • Creating the Content Strategy for Search Engines • Content QA • Managing their KPIs and sales funnel: impressions, clicks, traffic, conversion rate, clickthrough rate, and bounce rate • Increased 86% Organic Traffic YoY, therefore +83% our revenue YoY

• Management of partnerships • Global Stakeholders Management • Creating the Content Strategy for Search Engines aligned with business goals in Brazil • Manage the content in 500 Landing Pages across up to 3 websites • Editing and Proofreading: Ensuring content is error-free and adheres to brand guidelines. • Managing their KPIs and sales funnel: impressions, clicks, traffic, conversion rate, clickthrough rate, and bounce rate • Increased by 400% Organic Traffic YoY, therefore +150% our revenue YoY

• Management of 3 Products: Online free courses, Online English courses, Online Post Graduation • Team management: Sales and Marketing (14 direct reports) • Management of product KPIs • Focus on improving product portfolio with new features through data analysis • Story Creation and Product backlog management • Coordinating the online marketing strategies • Product Roadmap Planning • Internal Stakeholder Management (BI, IT, Sales Channels, Marketing and Finance) • Partnership management

• Responsible for new business and sales channel development • Hunting and Farming long-term partnerships • Internal Stakeholder management (legal, finance, IT, marketing, and sales teams) to develop and implement new partnerships

• Management of 3 Products: UOL Online Photo, UOL Customer Help Desk, and UOL Adult Entertainment • Partnership management • New features and product improvements implementation - Using agile Methodologies: Scrum and Kanban - Excellent knowledge of User Story Development • Creating and applying product training sessions to our call center sales and customer support teams • Internal Stakeholder management (legal, finance, IT, marketing, and sales teams) • Market trends research and data analysis

Reporting to: Product Manager • Manage Horoscope, Sports Club, and Cinema Club products • Product KPIs Monitoring (subscriptions/sales, churn and revenue) • Market trends research and data analysis • Test and evaluate new features and new products

Concepts and pillars of marketing Nature of markets Differentiation, value propositions, attributes and benefits Purchase decision process Creating value for the consumer Motivation behind new products New product development process Product life cycle Acting in global markets

- Science of Communication - Marketing - Advertising - Statistic and Data Analysis - Market Research - Media - Strategic Marketing Planning - Sales and Merchandising Promotions - Business - Economy - Psychology - Ethics and Citizenship - Photography