Sherif Elmalky

Omnichannel Channel Management: Directed B2B and B2C sales operations across wholesale, retail, e-commerce, and consignment, implementing data-driven revenue strategies. Trade Marketing & Strategy: Executed multi-platform annual and seasonal trade marketing plans aligned with global brand roadmaps and business targets. Market Intelligence & Data Analysis: Analyzed competitor activities and commercial data to evaluate market share impact and optimize promotional ROI.

Regional Expansion & Brand Strategy: Led retail market growth across the Middle East, managing brand standards, media positioning, merchandising, and new openings. P&L & Financial Optimization: Managed regional P&L and budgets, applying data analysis to track variances, reduce operational costs, and maximize profitability. Merchandising & Inventory Control: Built pricing and assortment strategies using sales data, managing replenishment cycles and stock turnover to maximize sell-through.

RevOps & Process Optimization: Standardized operating workflows and streamlined cross-functional policies across pricing, sales, and distribution to drive operational efficiency and revenue growth. Executive Decision Support & Reporting: Partnered with commercial directors, delivering operational dashboards, market insights, and strategic data analysis during weekly forums to guide business decisions. Performance & Data Analytics, Financial Control & Budgeting, Go-to-Market & Sales Alignment

Team Leadership & Development: Led, coached, and upskilled store personnel to exceed channel sales targets, drive productivity, and foster talent development. KPI & Performance Management: Monitored sales revenue, gross margins, and cost efficiency, utilizing variance analysis to implement corrective actions and optimize profitability. Customer Experience & Care, Store Operations & Execution.

Store Launch & Operations: Directed the end-to-end store grand opening and daily operations, managing budgeting, inventory control, and merchandising standards. Leadership & Performance: Led a 30+ member cross-functional team and implemented operational policies that boosted sales revenue while significantly reducing shrinkage.

Supported daily store operations, staff supervision, and visual merchandising compliance while driving team sales targets and high customer service standards.

Retail Internship: Completed a comprehensive summer internship in the retail department, gaining hands-on experience in daily store operations and customer service support.

Completed a comprehensive internship in the IT department, gaining hands-on experience in resolving technical problems.

Major focus areas: Finance & Controlling (SAP FICO), Sales & Distribution (SAP SD), SAP Customization, SAP Integration, SAP S/4HANA, SAP HANA, Data Warehouse & Business Intelligence, Advanced Supply Chain Management, Business Process Management, Business Strategy, Advanced Accounting & Controlling, IT Management, Consulting Methods and Techniques, Integrated Business Planning, E-Business, Agile Management.

Major focus areas: Financial Accounting, Managerial Accounting, Accounting and Controlling, Cost Accounting, Bank Accounting, Business Administration, Taxation, Microeconomics, Macroeconomics, Mathematics, Marketing, Auditing and Human Resource Management.