Sherif Elmalky

• Spearheaded business turnaround initiatives for the hotel group, which specializes in acquiring and relaunching hotels bankrupted during the COVID-19 pandemic, focusing on optimizing financial and operational stability. • Drove operational enhancement and cost reduction by analysing existing business processes, identifying spending inefficiencies, and implementing solutions to optimize resource allocation.

• Managed and executed essential IT infrastructure projects to support the relaunch of acquired hotel properties. • Successfully oversaw the full installation of IT systems in one newly acquired hotel, ensuring seamless network, hardware, and system integration. • Planned and implemented comprehensive infrastructure upgrades for an existing hotel location, improving system reliability, speed, and security for both staff and guest services.

• Managed B2B and B2C sales channels (wholesale, retail, e-commerce, and consignment), developing data-driven strategies to maximize revenue and ensure cohesive brand representation. • Executed comprehensive annual and seasonal trade marketing plans across diverse platforms, strictly adhering to the strategic roadmap and global brand priorities. • Conducted competitive market analysis by tracking competitor activities and evaluating their impact on brand performance to adjust strategies for optimal ROI.

• Led retail brand development and executed strategic plans driving brand expansion and market share increase, including new locations selection and openings. • Financial Management & P&L: Managed the annual budget and P&L, conducting detailed financial analysis to optimize expenditures, reduce costs, and report on variances. • Sales & KPI Analysis: Monitored and analysed KPIs and sales performance to identify opportunities, driving revenue growth through targeted sales and marketing plans.

Operational Strategy & Efficiency: Established and implemented departmental policies and optimized operational process flows, directing key activities related to pricing, sales, and product distribution to align with organizational goals. • Performance Analysis: Analysed financial statements, KPIs, and sales activity reports to measure productivity and goal achievement, ensuring continuous improvement in business performance. Planned and directed sales promotions and product marketing strategies.

• Led, managed, and motivated the store team to achieve channel objectives, providing ongoing coaching, support, and performance development • Sales Performance & KPI Management: Monitored achievements in sales, revenue, margins, and cost efficiency, analysing quantitative performance to handle variance reports and implement corrective actions. • Ensured high-quality delivery of consumer and enterprise customer care, effectively resolving escalated complaints and comments to maintain satisfaction standards.

• Directed the complete store establishment and grand opening, supervising initial store layout, merchandising functions, and the strategic deployment of operational staff. • Managed all daily operations, including the administration of weekly, monthly, and annual budgets, inventory control, and merchandising standards. • Introduced and implemented robust policies and procedures that successfully increased sales revenue and significantly reduced shrinkage and losses.

Operational & Team Support: Assisted in managing daily store operations, supervising staff performance, and ensuring strict adherence to visual merchandising standards to uphold the brand image. • Sales & Customer Service: Drove sales performance by motivating the team to meet targets and maintaining high levels of customer service excellence.

Retail Internship: Completed a comprehensive summer internship in the retail department, gaining hands-on experience in daily store operations and customer service support.

Finance Internship: Completed a summer internship in the finance department, gaining practical experience in financial operations, reporting, and daily accounting procedures.

Major focus areas: Finance & Controlling (SAP FICO), Sales & Distribution (SAP SD), SAP Customization, SAP Integration, SAP S/4HANA, SAP HANA, Data Warehouse & Business Intelligence, Advanced Supply Chain Management, Business Process Management, Business Strategy, Advanced Accounting & Controlling, IT Management, Consulting Methods and Techniques, Integrated Business Planning, E-Business, Agile Management.

Major focus areas: Financial Accounting, Managerial Accounting, Accounting and Controlling, Cost Accounting, Bank Accounting, Business Administration, Taxation, Microeconomics, Macroeconomics, Mathematics, Marketing, Auditing and Human Resource Management.