Kerstin Lenz
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Kerstin Lenz
- Current 5 years, since Jun 2021
Sales Leader Export EMEA & Retail
Amer Sports
Sales and commercial leadership for Suunto EMEA Export and in EU Amer Sports retail doors. Responsible for achieving and accelerating sales & profitability. Local implementation of omni channel brand strategy. Definition of realistic targets, supported by sales initiatives and campaigns. Close interaction with business partners, regular review of local market approach with focus on consumer journey, coaching and guidance to change. Setup new distribution model. Transition of business into new legal entity.
- 9 years and 2 months, May 2012 - Jun 2021
Territory Commercial Manager (2017-20) & Commercial Manager Export EMEA
Amer Sports
Suunto brand territory commercial resp. for 4 countries, dotted line sales team management, indirect sales responsibility (B2B, B2C). Suunto, Atomic & Salomon HG commercial management for EMEA distributors. Local execution of brand strategy. Local omni channel strategy, distribution policy, CRA. Commercial plan & toolbox incl. pricing, key initiatives and campaigns. Interaction with country leads and teams, market representation to brand. Territory sales, financial and demand planning / reporting.
- 9 years and 4 months, Jan 2003 - Apr 2012
Business Manager Export EMEA
Amer Sports
Sales & commercial business management for Wilson/Suunto brands in EMEA distributor markets. Select, onboard and manage exclusive distribution partner network. Target setting, identification of business opportunities, performance monitoring. Localized implementation of brand strategy. Budget, sales and demand planning, pricelist creation. Sell-in meetings.
- 7 years and 7 months, Jul 1995 - Jan 2003
Product Marketing Manager EMEA
Wilson Sporting Goods / Amer Sports
Responsible for Wilson EMEA commercial tennis range, bags, squash & badminton. Product development with global HQ teams. Interaction with suppliers, vendor price negotiations. Bi-annual product launches. Implementation of “grassroots” programs. Run trade shows and sales meetings.
- 5 months, Feb 1995 - Jun 1995
Marketing Associate
Wilson Sporting Goods.
Marketing Associate Wilson Racketsports EMEA
- 2 years and 2 months, Jan 1993 - Feb 1995
Excecutive Assistant
Taylorix AG
Executive Assistant of commercial director
- 1 year and 5 months, Sep 1991 - Jan 1993
Product Manager
Taylorix AG
German Product Manager for controlling software programs of the company Taylorix AG.
Ausbildung von Kerstin Lenz
- 3 years, Sep 1988 - Aug 1991
Economics, spec. Marketing & Controlling
Berufsakademie Stuttgart - University of Cooperative Education
Study of economics with emphasis on Marketing and Controlling.
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
B1-B2 (Gute Kenntnisse)
Spanish
A1-A2 (Grundkenntnisse)
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