Kerstin Lenz

Sales and commercial leadership for Suunto EMEA Export and in EU Amer Sports retail doors. Responsible for achieving and accelerating sales & profitability. Local implementation of omni channel brand strategy. Definition of realistic targets, supported by sales initiatives and campaigns. Close interaction with business partners, regular review of local market approach with focus on consumer journey, coaching and guidance to change. Setup new distribution model. Transition of business into new legal entity.

Suunto brand territory commercial resp. for 4 countries, dotted line sales team management, indirect sales responsibility (B2B, B2C). Suunto, Atomic & Salomon HG commercial management for EMEA distributors. Local execution of brand strategy. Local omni channel strategy, distribution policy, CRA. Commercial plan & toolbox incl. pricing, key initiatives and campaigns. Interaction with country leads and teams, market representation to brand. Territory sales, financial and demand planning / reporting.

Sales & commercial business management for Wilson/Suunto brands in EMEA distributor markets. Select, onboard and manage exclusive distribution partner network. Target setting, identification of business opportunities, performance monitoring. Localized implementation of brand strategy. Budget, sales and demand planning, pricelist creation. Sell-in meetings.

Responsible for Wilson EMEA commercial tennis range, bags, squash & badminton. Product development with global HQ teams. Interaction with suppliers, vendor price negotiations. Bi-annual product launches. Implementation of “grassroots” programs. Run trade shows and sales meetings.

Marketing Associate Wilson Racketsports EMEA

Executive Assistant of commercial director

German Product Manager for controlling software programs of the company Taylorix AG.

Study of economics with emphasis on Marketing and Controlling.