Shreyas Balachandran

-Conducted research and performed a Customer analysis on purchasing behaviors. Gave specific recommendations for implementation in key areas of the marketing strategy. -Formulated a WhatsApp Marketing Plan, completed my Professional Project Report for IPAC School of Management. -Had experiential learning in Analytics, cross-communication skills and maintained relationships with Marketing Agencies. -Coordinated and assisted with redesigning of product brochures/leaflets. -Handled E-mail campaigns

Worked alongside fellow classmates as a group work Project with FragPaul. Conducted research on the industry leading to a marketing strategy and improvement suggestions, to increase the usability of homepage and software, as well as FragPaul's interaction with the customer. - Implementation of a Social Media Strategy (Facebook, Twitter, Instagram) - (Search) Optimization of the Website - Optimization of Software through Gamification, Help-function

Educating Customers on the various products offered by the Apple Premium reseller. Marketing and Selling of the Product to the Customers. Listening to Customers complaints & feedback and resolving issues if any. Reporting to Manager of the Store in the case of more serious issue.

Credit Transfer Program - Graduation Year. Completed the Professional Project during my Internship at SBI Mutual Fund. Completed my Final Examinations.

Semester Exchange Program

Summer School Program Module: Doing Business in Asia

- Completed 3 Semesters [July 2015 - December 2016] at Alliance Business School. - A semester abroad [March 2017 - July 2017] at Berlin School of Economics and Law. - Presently pursuing a Credit Transfer program [2017-2018] for final year studies at IPAC School of Management in Annecy, France.