Betul Ceren Tuglu

• Leading Generative Engine Optimization (GEO) strategies by auditing client sites and improving visibility in ChatGPT, Perplexity and Google AI Overviews. • Translating data from GA4, GSC, and Semrush into actionable content briefs that directly close keyword gaps and drive organic traffic.

• Ranked among top-performing advisors, delivering a 15-20% uplift in sales through strategicupselling and cross-selling. • Executed daily POS operations and inventory management with high precision, maintaining stock accuracy above store benchmarks.

• Transformed audience metrics into localized content strategies,scaling a niche community and securing brand partnerships. • Managed influencer collaborations end-to-end, from initial outreach and negotiation to final campaign delivery and ROI analysis.

• Systematically gathered and acted on guest feedback, contributing to an estimated 20-25% improvement in Google review ratings and a measurable rise in repeat bookings. • Implemented marketing initiatives and budget controls that improved occupancy rates and revenue per available room.

• Facilitated international business negotiations and ensured regulatory accuracy in technical documentation.

• Managed international stakeholder networks and cross-cultural workshops across two regions, driving a 30% growth in exchange programs through strategic team leadership and performance tracking. • As a Volunteer Cultural Ambassador for the Nakupenda Project in Hong Kong, enhanced youth leadership and drove long-term community engagement.