Verónica Cobos Sánchez

• Developing and implementing viral PR and marketing campaigns • Liaising with and answering enquiries of the media and key influencers within the digital, fashion, lifestyle and e-commerce industries • Establishing and fostering media and influencers relations in Spain and Mexico • Controlling and supervising media coverage and defining target audiences to raise the awareness of Stylight • Co-DRI of the Stylight company blog and DRI of professional media channels (LinkedIn & Xing)

• Organization, preparation and execution of Stylight’s launch in Spain • Conception, planning and realization of community marketing campaigns • Support with the organization of B2B and B2C events • Sales of influencer marketing cooperations to fashion and lifestyle brands • Strategic and operational conception and planning of online influencers cooperations (social media, product placement and events)

• Drafting of press releases for fashion and lifestyle brands such as Zadig & Voltaire, Hackett, Calzedonia and Intimissimi • Managing press and monitoring media coverage • Key contact with fashion journalists and media outlets

• Support with the organization and execution of B2C events • VIP and influencer key contact

Coaching students groups formed by 25 people, in Belgium.

SEO, SEM, Marketing Mix, Native Advertising, New Infuencers

Strategic Marketing Planning,Marketing Strategy and Communication, New Technologies in Information and Communication, Market Research

Strategic Marketing Planning, Creativity, Media Planning, Account Management