Silvia Baratella

• Social Performance Marketing: launch of local and global campaigns with conversion objective, Facebook and Instagram Advertising, Social Care, Social Media Management • Weekly and monthly reporting with Google Analytics, Facebook Reporting and Instagram Insights • Social Media Organic Management: creation of an editorial calendar for all the hotels of the chain • Newsletter creation to prospects and customers: from creation to analysis to drive conversions (bookings)

• Social Performance Marketing (2+ mio year budget) – lead generation oriented • Data analysis of running campaigns and historical data with Tableau

- Management of the Editorial calendar on the different channels (organic) in order to engage with users on Facebook, Instagram, Youtube, Linkedin for AW LAB Italy and Spain - Management Facebook and Instagram ADV budget focusing on the different goals of the e-commerce: conversions and engagement; - KPI monitoring through Google Analytics, Facebook Insights, Instagram Insights, Youtube Insights; - Customer Service Management on Facebook and Instagram.

• E-commerce project management: e-commerce creation, design, pricing, delivery • Social Performance Marketing • Event Management: organization of Promotional Masterclasses around Italy

- Daily Development of social media strategy from building cross-functionally relationships with SEO, SEA, Graphics, Newsletter Teams in order to create an editorial calendar aimed to build a sinergy beween the different online marketing channels - Daily Social Customer Service - Daily planning and execution of Facebook Advertising (Retargeting included) and following monitoring of results through Google Analytics with optimization goals - Creation of in-house product videos for Youtube Brand Channel

- Daily Management and Content Creation for Twitter, Google+, Instagram, Pinterest, Linkedin for Volagratis.com - Development social media strategy and coordinated execution (Twitter, Linkedin, YouTube, Google+, Instagram and Pinterest) - Development of the Blog http://blog.volagratis.com/: contacting bloggers, uploading articles, planning blog tour

• Management social media presence on Facebook, Twitter, YouTube, Pinterest, Google+ and Instagram of Zalando Italia. Engagement of users with content, monitoring and addressing reactions and feeding information back to business. • Supervisioning general customer support, personally taking care of all issues. • Effectively worked cross-functionally and built relationships with a number of internal teams (SEO, SEM, PR, Campaign, Graphics).