Silvia Schugg

- End-to-end Campaign Management for the Swarovski Loyalty program for APAC countries - Personalisation, Consumer Segmentation and other A/B Campaign Testing - CRM loyalty program tiered gift planning for APAC and EMEA countries Project Management: - Project Leader for creating one consumer database (Standaridisation of capturing and global sharing of consumer data, un-subscription management and archiving of consumer data) - Managing project budgets as well as handling CRM supplier invoices

• Field marketing and event management • Lead generation activities and increasing ROI by generating sales pipeline • CRM • Internal and external communications • Campaign management • Developing NZ Marketing strategy and alignment to Fujitsu internationally • Advertising & Branding, Graphic Design and Collateral development • Social media management • Budget management • Partner relations

Development of promotional material in print and online - Conception and content management of company websites for a new corporate appearance - Research, Initial set up and organisation of a new company (CRM) data base - Direct Marketing through E-mail newsletter campaigns - Planning and developing a “fast track” re-training program for the New Zealand building industry

Major Corporate Communication Minor Marketing

Consulting Project, Market Analysis Ticino

Communication, Marketing, Management

PR, Öffentlichkeitsarbeit, Marketing