Silvia Vicenzino

In Demia, I am project manager for marketing and communication for private and public companies . In this role, I help company marketing departments to achieve their goals. More specifically, I: •define and monitor the 360° integrated communication plan •help coordinate interdisciplinary teams and external suppliers (agencies) to meet project deadlines

I led the marketing services agenda in Italy by being in charge of marketing planning, owning the relationship with all marcomms agencies, managing the PR agenda and defining pricing corridors for Italy and Mediterranean markets. In the role of trade marketing manager, I was responsible for the implementation and execution of country marketing plans in the sales channels (car franchised workshops, retail and GDO) working closely with sales. I developed trade marketing and sales promotional programms.

I managed the Castrol motorcycle brand and was responsible for developing marketing activity plans, materials and communications for the European business. Some of my day-to-day activities included: •develop the central European marketing plan & allocate and manage budget •brand communication (print materials, label design, website main contact for creative and media agencies •main contact for market research agencies •product performance monitoring (Sales Volumes/Costs /Gross Margin)

Reporting to the marketing manager for Southern Europe, I implemented sales support activities; these included: •quantitative analysis of local promotions (both B2C and B2B) •evaluation of ROI and proposal of corrective actions or alternative promotional plans • market reports •results presentations to the heads of department •implementation of Category management projects in the FMCG (Carrefour Italia)

I managed the development of the brand Payot (20-article-strong cosmetics brand) through marketing activities in the small and medium chemists and SPA channels. I developed marketing plans, sales forecast, development of communication materials, presentation of the central plan to sales force, analysis of the competition. I used all the marketing mix tools to develop consistent and efficient marketing campaigns across channels.

Management, Marketing, Market research