Simon O'Mahony

Responsible for launch & ongoing marketing of Screwfix branches (‘Argos for the Trade’ concept) • Channel now contributes over 50% of Screwfix’s turnover • Over 45 branches launched in 2007, total of 145 in UK mainland • Reporting to Marketing Director Developed new site selection model used as part of every capex approval process Established branch outreach programme allowing store staff to target key local areas Initiated branch focussed SMS programme

Reporting to Managing Director • Creation of the Marketing Plan which contributed to 20%+ year on year sales growth for 3 years, whilst reducing marketing costs by 5% per year • Development of a unique Screwfix UK Marketing Universe with full mapping facility in conjunction with Experian • Developed the Trade Counter marketing plan which has generated £100m+ from the estate over a 2 year period • Managed the ambitious Trade Counter launch programme which has delivered over 40 new sites per year, with