Simona Fisichella

Identification, promotion and support of all digital Brand interaction (web portal, mobile app, multi-channel, online advertising and social media campaign) with stakeholders: General Population, Patients, Health Care Professionals, Health Care Organizations. - Lead the Digital initiatives Project Management team - Post go-live KPI measurement - Stimulate and maintain high-quality relationships across the Company - including executive level - Create new ideas aligned with the Business strategies

Primary liaison between the IT and Business, managing web portal, mobile app & collaboration sites for the Abbott Commercial Divisions. - Project management of web/mobile projects, coordinating internal multi-division team and third party vendors - Proactive identification of new opportunities to address Business needs with the support of digital solutions

Drive the adoption in Italy of a Cloud solution dedicated to schools and Universities, maximizing the confidence with the services provided and engaging student’s use. - Interact with Education Institution promoting the solution value, explaining technical aspects, addressing compliance issues and supporting the communication campaigns to students - Market share analysis and Competitors Strategy understanding; strategic communication web campaign ideation

Project Management responsibilities among several project for different customers. - Project analysis and new requirements technical definition, planning short and medium term activities - Monitoring, tracking and reporting status activity; conflicts mediation within different working teams