Simone Bock

Verwalten des Shopify CMS für Webshops in DE/AT/CH; Betreuung von Agenturen; Verwalten von Inhalten für Blog, Newsletter, On-Page, Werbe- und Printmaterial (Adobe Creative Cloud, Canva) für Marketingkampagnen; Ausführen von End-to-End-Klaviyo-E-Mail-Marketing-Kampagnen, Automatisierungen und Lead-Kampagnen; Webanalysen mithilfe von Shopify/Google Analytics/Search Console; Leiten des B2C-Kundenservices; Identifizierung und Expansion neuer Marktplätze; Entwicklung Loyalty Programm; Lagerumzug Fullfilment-B2C

Management CMS Shopware mit externer Agentur; Redaktionelle Arbeiten für Social Media, Blogpostings, Newsletter; SEO: Keyword-Recherche, Content Marketing; Supply Chain Management: Organisation Fotoshootings, grafische Bearbeitung Produktbilder, Produkttexte, Web Merchandising; Webanalysen (GoogleAnalytics, GoogleSearchConsole); Influencer Management; Implementierung Terminsystem SimplyBook.me; Grafische Ausarbeitungen; Überwachung Schnittstellen mit Spedition/Buchhaltung/Store; Kundenservice E-Mail/Telefon

Product Owner des Webshops, Content Management und Pflege des gesamten Onlineshops, diverse Analysen zur Optimierung der Performance sowie des Produktsortiments, Durchführung von Marketingkampagnen, Begleitung der Produktions- und Logistikprozesse von der Warenannahme bis zur Online-Terminierung (Supply Chain Management), Kundenservice: Kundenanfragen per Telefon/E-Mail, Beschwerdemanagement, Informationen zur Lieferung; Rückerstattungszahlungen

CRM along customer journey - co-responsibility for all target group-specific multichannel marketing strategies - development of test scenarios at all touchpoints, execution, analysis of tests - performance analysis, controlling of strategic KPIs on the catalogue and customer side - optimization of newsletter - analysis consumer behaviour - optimization and benchmark flyer

content management (Magento) - E-Mail marketing - design landing pages - distribution of products on Amazon - keyword analysis with GoogleAnalytics, SEO - social media marketing - creation of flyer, catalogues - affiliate marketing (select new partners, management of adverts) - marketing campaigns for partners - blog articles using Wordpress

Competitor analysis - pricing (comparison, analysis) - design of different advertising elements - elaboration of social media calendar 2015-2016 (Hootsuite) - translation Spanish/English to German - content management - customer service (calls, management of daily quotations) - blog articles - acquirement of business partner - development of marketing strategies

- Online Marketing (E-Mail Marketing, SEO, SEA, Affiliate Marketing, Social Media Marketing) - Google Algorithm- HTML5 and CSS - Magento eCommerce Platform - Google Analytics, Web Analytics - Google Web Designer, Google Studio - Social Media Marketing - Casestudy with Brandwatch - Internet Law

Consumer Behaviour - International Marketing - Marketing Communication - Marketing of Innovation - Brand Management - International Purchasing - Strategic Management - Marketing Intelligence & Pricing Strategy - B 2 B Marketing - Marketing Research - Strategic Knowledge Management - French

Project management (MS Project) - Customer experience management - Regional studies - International business management - E-Business - Management systems - Environmentally sustainable business

European Business Studies is a double degree programme in which students spend half of the course studying abroad, including two internship semesters. After having worked and studied in Spain and England I decided to focus on International Marketing.