Simone Gunst
Freiberuflich, Go-to-Market | Performance Marketing | Digital Sales | CRM | Freelance Beratung, Simone Gunst Consulting
Abschluss: Master, International Institute of Management Paris- CNAM (Private School)
München, Germany
About me
I am very strong in conceptual work as well as the implementation of it (ich bin mir nicht zu schade, die Ärmel hochzukrempeln!!!). I combine planning and getting it done! I worked and learned being a strategy consultant at Batten & Company (BBDO Consulting), and worked in the field for many years at Telefónica/E-Plus Gruppe and Allianz Germany. I am a specialist in go-to-market concepts, strategy, marketing planning, online marketing & digital sales execution, campaign management, Conversion rate optimization, analytics as well as CRM and customer retention. I am a positive mind, greatly focused on achieving results in a short period of time. I am easy to work with due to my positive energy, so my clients say. :)
Timeline
Professional experience for Simone Gunst
Current 3 years and 10 months, since Jun 2019
Go-to-Market | Performance Marketing | Digital Sales | CRM | Freelance Beratung
Simone Gunst Consulting
Go-to-Market, Marktpotenziale, Wachstumsstrategie, Digital Strategie, Neukungengewinnung, Bestandkundenbindung, Customer-Life-Cycle Management, CRM, Digital Sales, Online Marketing, Performance Advertising, SEA, Display, Social Media, Facebook, Email Marketing, Conversion Rate Optimierung, Customer Experience , CX
Digital Strategie, Go-to-Market, Wachstumsstrategie, Neukundengewinnung, Leadgenerierung, Online Marketing, Digital Sales, Kampagnen Management, SEA, Performance Display, KPI Implementierung & Steuerung, Performance Analysen, Conversion Rate Optimierung, Multivariates Testing, Customer Journeys, CX, Projekt Management, Agentursteuerung
2 years and 7 months, Jun 2013 - Dec 2015
Senior Online Marketing Manager
E-Plus Gruppe/ Telefónica Deutschland
Digital Strategie, Go-to-Market, Markenpositionierung, Neukundengewinnung, Online Marketing, Kampagnen Management, Performance, CRM, Kundenbindung, Kundenselektion, Segmentierung
2 years, Jun 2011 - May 2013
Senior Consultant
Batten & Company (BBDO Consulting)
Markenpositionierung // Optimierung von Marktbearbeitungsstrategien // Qualitative und quantitative Marktforschung zur Kundensegmentierung // CRM // Entwicklung eines Online-Tools zur Messung der Kundenzufriedenheit // Entwickung von Markteintrittsstrategien // Organisation und Prozessoptimierung // Erstellung eines Kommunikationskonzepts // Agenturenauswahl & Briefings // Kundenbindung
8 months, Sep 2010 - Apr 2011
Marketing Mix Management
Daimler AG / Mercedes-Benz Vans - Stuttgart, Germany
Master Thesis; Produktpositionierung einer neuen Fahrzeug-Klasse
2 months, Jul 2010 - Aug 2010
Consultant (MBA)
AR TECH Inc. - Fontana, San Bernardino, USA
Aufgaben- und Prozessoptimierung
2 years and 6 months, Mar 2007 - Aug 2009
Europe Marketing & Sales Manager
Bella / Color Image Apparel Inc. - Paris, France
EU Sales Management, Key Account Management, B2B, Marketing Operations, Textile & Clothing
9 months, Mar 2006 - Nov 2006
US Sales Representative
Bella / Color Image Apparel Inc. - Los Angeles, USA
US Sales Management, Key Account Management, B2B, Marketing Operations, Textile & Clothing
10 months, Sep 2004 - Jun 2005
Sales
Hugo Boss AG - Metzingen, Germany
1 year and 1 month, Sep 2002 - Sep 2003
Sydney, Australia
Temporary employment abroad
Educational background for Simone Gunst
2010 - 2010
Finance
CSUSB - San Bernardino, USA
1 year and 8 months, Oct 2009 - May 2011
MBA - Master in Business Administration
International Institute of Management Paris- CNAM (Private School)
Focus on Marketing, Strategy and Project Management
3 years, Mar 2004 - Feb 2007
Textile Technology & Management
Reutlingen University of Applied Sciences
Bachelor of Engineering in Textile Technology & Management
Languages
German
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English
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French
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