Simone Gunst

Freiberuflich, Go-to-Market | Performance Marketing | Digital Sales | CRM | Freelance Beratung, Simone Gunst Consulting

Abschluss: Master, International Institute of Management Paris- CNAM (Private School)

München, Germany

About me

I am very strong in conceptual work as well as the implementation of it (ich bin mir nicht zu schade, die Ärmel hochzukrempeln!!!). I combine planning and getting it done! I worked and learned being a strategy consultant at Batten & Company (BBDO Consulting), and worked in the field for many years at Telefónica/E-Plus Gruppe and Allianz Germany. I am a specialist in go-to-market concepts, strategy, marketing planning, online marketing & digital sales execution, campaign management, Conversion rate optimization, analytics as well as CRM and customer retention. I am a positive mind, greatly focused on achieving results in a short period of time. I am easy to work with due to my positive energy, so my clients say. :)

Skills

Digital Sales
Online Marketing
Marketing
Performance Marketing
Display Marketing
CPO Optimierung
Affiliate Marketing
SEM
SEA
Google Analytics
Website Optimization/ Conversion Rate Optimization
Markenpositionierung
Go-to-Market
Vermarktungsstrategien
Market launch know-how
Project management & coordination
Customer relationship management / CRM/ Bestandsku
Business Development
Master in Business Administration (MBA)
Telecommunications
Versicherung
Freelancing
Freelance
Freiberufliche Mitarbeit
Digital strategy
Digitalisierung
Digital Strategie
Marketing management

Timeline

Professional experience for Simone Gunst

  • Current 4 years and 6 months, since Jun 2019

    Go-to-Market | Performance Marketing | Digital Sales | CRM | Freelance Beratung

    Simone Gunst Consulting

    Go-to-Market, Marktpotenziale, Wachstumsstrategie, Digital Strategie, Neukungengewinnung, Bestandkundenbindung, Customer-Life-Cycle Management, CRM, Digital Sales, Online Marketing, Performance Advertising, SEA, Display, Social Media, Facebook, Email Marketing, Conversion Rate Optimierung, Customer Experience , CX

  • 3 years and 7 months, Jan 2016 - Jul 2019

    Senior Digital Marketing Manager

    Allianz Deutschland AG

    Digital Strategie, Go-to-Market, Wachstumsstrategie, Neukundengewinnung, Leadgenerierung, Online Marketing, Digital Sales, Kampagnen Management, SEA, Performance Display, KPI Implementierung & Steuerung, Performance Analysen, Conversion Rate Optimierung, Multivariates Testing, Customer Journeys, CX, Projekt Management, Agentursteuerung

  • 2 years and 7 months, Jun 2013 - Dec 2015

    Senior Online Marketing Manager

    E-Plus Gruppe/ Telefónica Deutschland

    Digital Strategie, Go-to-Market, Markenpositionierung, Neukundengewinnung, Online Marketing, Kampagnen Management, Performance, CRM, Kundenbindung, Kundenselektion, Segmentierung

  • 2 years, Jun 2011 - May 2013

    Senior Consultant

    Batten & Company (BBDO Consulting)

    Markenpositionierung // Optimierung von Marktbearbeitungsstrategien // Qualitative und quantitative Marktforschung zur Kundensegmentierung // CRM // Entwicklung eines Online-Tools zur Messung der Kundenzufriedenheit // Entwickung von Markteintrittsstrategien // Organisation und Prozessoptimierung // Erstellung eines Kommunikationskonzepts // Agenturenauswahl & Briefings // Kundenbindung

  • 8 months, Sep 2010 - Apr 2011

    Marketing Mix Management

    Daimler AG / Mercedes-Benz Vans - Stuttgart, Germany

    Master Thesis; Produktpositionierung einer neuen Fahrzeug-Klasse

  • 2 months, Jul 2010 - Aug 2010

    Consultant (MBA)

    AR TECH Inc. - Fontana, San Bernardino, USA

    Aufgaben- und Prozessoptimierung

  • 2 years and 6 months, Mar 2007 - Aug 2009

    Europe Marketing & Sales Manager

    Bella / Color Image Apparel Inc. - Paris, France

    EU Sales Management, Key Account Management, B2B, Marketing Operations, Textile & Clothing

  • 9 months, Mar 2006 - Nov 2006

    US Sales Representative

    Bella / Color Image Apparel Inc. - Los Angeles, USA

    US Sales Management, Key Account Management, B2B, Marketing Operations, Textile & Clothing

  • 10 months, Sep 2004 - Jun 2005

    Sales

    Hugo Boss AG - Metzingen, Germany

  • 1 year and 1 month, Sep 2002 - Sep 2003

    Sydney, Australia

    Temporary employment abroad

Educational background for Simone Gunst

  • 2010 - 2010

    Finance

    CSUSB - San Bernardino, USA

  • 1 year and 8 months, Oct 2009 - May 2011

    MBA - Master in Business Administration

    International Institute of Management Paris- CNAM (Private School)

    Focus on Marketing, Strategy and Project Management

  • 3 years, Mar 2004 - Feb 2007

    Textile Technology & Management

    Reutlingen University of Applied Sciences

    Bachelor of Engineering in Textile Technology & Management

Languages

  • German

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  • English

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  • French

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Interests

Interesting contacts in Marketing
Sales & Communications
Online Marketing
Business Development
Multicultural Exchange
München

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