Simone Michel

• Developed, planned and implemented the channel strategy for the full CCHBC beverage portfolio for the Coop Group, groceries, hard discounters, and petrol channels through market-oriented promotions and marketing activities • End-to-end responsibility for national Coca-ColaTM brand promotions • Developed brand vision, strategy and programs for Coca-ColaTM across all channels • Developed new tools for more efficient financial forecasting and stakeholder communication

Conceptualized and implemented marketing activities for the wholesale and premium hotel channels as well as key account clients. Identified development and growth opportunities in responsible fields by analyzing market, portfolio, product and customer data. Ensured efficient stakeholder management between marketing, sales, brand management and business analysis teams.

• Vina Robles, Inc.: Led management team through strategy session, resulting in packaging and messaging updates; functioned as Marketing Director during staff transition; assisted with recruiting of staff and reorganizing company • Branding and website design for individual companies and sports clubs

Marketing responsibility for internationally distributed wine portfolio, hospitality operation with tasting room, gift shop and banquet facilities, as well as the 3,300-seat outdoor Vina Robles Amphitheatre. Managed the annual marketing budget as well as developed, implemented and coordinated the creation and execution of B2B and B2C marketing activities including advertising, direct marketing, social media, sponsoring, as well as media and public relations.

Financial Reporting: consolidating cash flow data and forecasting, monthly reporting and progress reports IT Support: supervision and maintenance of all computer systems, development of Access database for sales Supporting Sales & Marketing: preparing brochures, flyers, display and sales material

General pension fund accounting and administration, such as calculation and payment of early withdrawals of vested benefits for mortgages, disability pensions, Expatriates; Aided with the implementation of a new pension fund plan for a Swiss private bank; Aided with the implementation and roll-out of a pension fund accounting software.