Sokho TRINH

− The Institute creates a space for scientists, senior practitioners, and subject matter experts to combine their expertise and their passion towards a humanistic cause, hence creating a global movement which I call Passionology − Anchored in the science of Happiness, Data Science, among other scientific disciplines, research and evidence-based programs are designed and delivered with tangible Return on Investment and Return on Emotions measurements

− Helped consumer goods and retail companies grow their analytics, data science and big data capabilities. − Part of the mCATS leadership team: Mobility, Consulting, Analytics and Technology leadership services − Built on the General Electric legacy with 6000+ data scientists and professionals, Genpact is the world’s largest Analytics services provider and was positioned as a leader by analyst firm IDC

• Responsible of the P&L of retail & CPG Analytics division new business expansion in Europe, Middle East, Africa, Asia and the Pacific regions • Managed C-level and director level client engagement full process

− www.deparz.com was an online mobility marketplace that connects London-based international mobility advisors who can offer paid services with people who need some help to move and settle down in London − Had a vision, shared it, and put the idea in execution :

1) Manager of financial services and insurances of www.carrefour.es and www.carrefourlife.es 2) Defined the E-Business strategy for Web (B2B, B2C), SMS, ATM, and Online Telemarketing 3) Increased web traffic by 80% reaching an 1,3m annual visits, SEO strategy leading to Google PR of 5 4) Reached annual €100 millions sales, a year-on-year increase of 35% 5) Recruited and managed 6 dotted-line reports as online telemarketing sales ppl 6) Granted educational leave from Nov 2009 to February 2010 to study a

1) Defined and managed below-the-line and above-the-line strategy and budget 2) Managed www.carrefour.com.cn with online shopping for 100 stores, #1 retailer in China on alexa.com 3) Designed, developed, and commercialized Carrefour Media Services: sales of in-store media 4) Surpassed 2008 media sales target by 55%, reaching €15 million 5) Recruited and managed 14 media managers: 3 direct and 11 dotted-line reports

1) Defined and set up Food Department Sales strategy: Assortment, Pricing, Marketing, and Merchandising 2) Increased sales by €11 million year-on-year, and price image by 9 points in shopper’s perception 3) Recruited and managed 25 sales managers: 5 direct and 20 dotted-line reports

1) Responsible for the marketing mix for the Fresh Division of 63 Hypermarkets in China 2) Launched private label mini website on www.carrefour.com.cn 3) Recruited and managed 1 communication coordinator

1) Prepared a business plan for acrylic fiber export from Mexico to the French textile market

Topic: Passion & Leadership

Minor: Asian Business Engineering; Activities: Board member of Asia-France Association, Alumni Representative-Elect; GPA: Top 10%; Université d’Évry-Val-d’Essonne is a member of Université Paris-Saclay www.universite-paris-saclay.fr/en/university/members

MBA 09-10 world rankings: Wall Street Journal #1, Business Week #2, Forbes #3, FT #6; Activities: President-elect & founder of the china club, board member of France club and diversity club; GPA: top 25%

Selected by IE Business school for the MBA Exchange at ESSEC; Executive Education FT ranking 2010: #10 Worldwide, #1 in France; Major: Luxury brand Management, Luxury Retail Management, International Luxury Distribution; GPA: top 5%