Sonali Bora

Looking after the creation and management of a portfolio of global digital campaigns by providing creative direction, planning and insights in the different stages of our Group campaigns to drive value from content marketing and digital channels. Coordinating with country offices, design agencies, brand partnerships, and business stakeholders across 40+ countries. Responsible for consulting on best practices in content marketing, SEO, social media and campaign management, marketing and sales automation.

As a Social Media Consultant, I work closely with Capgemini's portfolio Marketing Managers and the Digital Marketing team to devise and implement strategy to establish a digital brand presence for top-level executives, and other subject matter experts. A key part of the role was measuring and reporting the impact of social media campaigns.

Account Manager for multiple brands across Hospitality, Education, and Retail sectors. Responsible for projects focused on improving the digital marketing strategy and content marketing efforts of our clients. My role included client servicing, brand management, developing campaign and communication strategies, and liaising with creative and client stakeholders.

Planning and coordinating marketing outreach programs for Developers, and Academia through digital and offline channels. - Web and social media: Liaising with creative agencies for web development, and development of marketing collateral. - Event and Campaign planning and management - Collaborating with internal teams like Technical Evangelism / Marketing & Operations / Central Marketing Group, etc.