Sonat Antepli

- Accountable for developing business cases, brand and GTM strategies to expand Casumo brand, its global distribution and reputation - Responsible for all new market research and data collection processes, analysis & internal communication

- Led the creative and production processes around Brand and Marketing Communications & Advertising Campaigns in UK, SE, DK and DE with an annual media budget of €60 mio and under strict regulations - Delivered the Rebranding Project, orchestrating internal and external stakeholders to define a Vision, Values, Brand Architecture, Value Proposition, Product Vision, Brand Idea, Brand Personality and Guidelines

- Delivered the communication strategies and briefs for two global integrated marketing communication projects: FIFA 18 for Coca-Cola and relaunch for Fuze Tea (+$300 mio media investment globally) - Was a part of a customised international team with members from various disciplines to design the marketing plans and project plans for both projects in an agile manner

- Head of Content Excellence to cover all content requirements from packaging to integrated campaigns for Turkish and Caucasian markets - Orchestrated 10+ agencies in various disciplines to curate content and secure strategic alignments ( +$40 mio/y) - Developed and led international campaigns, created content that was used by +25 markets globally - 3 times EP (Exceptional performer) in 4 years within the BU, won three Marketing Excellence Awards within global Coca-Cola system