Sophia Melas

Identify the most promising brands within the German travel sector to partner with Fly Now Pay Later, a UK based payment solution provider that works with established travel companies, airlines, and tour operators throughout Europe. - Scale their business using our proprietary lending platform that allows their customers to instantly spread the cost of their trip over a flexible duration - Work with travel brands to establish a stronger customer base by providing them with a set of innovative tools

- Assisted in the creation and implementation of the NGO’s first tourism program in indigenous villages in French Guiana - Built strategic partnerships in efforts to promote the organisation’s new tourism initiative - Planned and implemented a comprehensive marketing strategy

- Assisted in the day-to-day management, strategy and optimisation of search engine marketing campaigns - Ran quantitative analyses based on marketing performance and developed SEM strategies to increase account growth efficiently and drive revenue - Conducted industry research; analysed market and company data alongside partner strategies to define opportunities, audiences, objectives, and priorities - Collaborated with product, engineering, & marketing teams to ensure flawless execution of campaigns

- Assisted in the development of integrated media strategies for all LVMH fashion brands - Liaised with clients to ensure satisfaction with media programs - Collaborated with magazines and websites on different advertising initiatives

- Wrote and curated content for a small business news forum, as well as sent out weekly emails - Conducted monthly analysis of the competitive landscape using ComScore, Omniture, and Nielsen data to support Patch’s local, regional, and national sales team - Helped direct internal departments and creative team to create and execute digital marketing and sponsorship opportunities, increasing traffic 45% and unique visitors 35%

Sustainable Livelihoods

Minor in Media, Culture and Communications