Sorn Pattamavorakunchai
Bis 2021, Performance Marketing Manager, Quarters Digital Services GmbH
Abschluss: Master, HWR Berlin
Bangkok, Thailand
Über mich
Results-driven performance marketing manager with a proven track record of developing and executing multi-channel strategies that drive user acquisition, engagement, and retention. Skilled in data analysis and ad campaign optimization to maximize ROI.
Werdegang
Berufserfahrung von Sorn Pattamavorakunchai
Bis heute 3 Jahre und 9 Monate, seit Jan. 2021
Performance Marketing Manager
Kadokawa Amarin Co., Ltd.
- Orchestrated online marketing campaigns and optimized budget allocation across diverse channels including SEM, social media advertising, content marketing, influencer marketing, and CRM. - Managed and optimized campaigns on Meta, X, TikTok, and Google Ads, conducting A/B testing and experiments to increase e-commerce sales and ROAS. - Drove revenue growth and successfully increase ads impression 211% while decrease CPM 57% and increase ROAS 157%.
2020 - 2021
Performance Marketing Manager
Quarters Digital Services GmbH
- Planned and executed paid online marketing campaigns, concentrating on Google Adwords and Facebook ads to promote products across 8 cities in 2 countries. - Tracked the online customer journey at each touchpoint and translated data into actionable plans for refining the campaign strategy. - Generated comprehensive performance reports by customer segment.
2019 - 2020
Growth Marketing Manager
Square Metrics GmbH
- Implemented performance marketing campaigns (Google Ads, LinkedIn Ads) to achieve specific objectives. - Optimized the conversion funnel through the use of landing pages, heatmaps, website analytics tools, and A/B testing. - Evaluated campaign performance and analyzed data to optimize the campaign strategy, utilizing various analytical tools.
2014 - 2016
Online Marketing Specialist
Macromill South East Asia Co., Ltd
- Planned and executed online marketing campaigns (Google Ads, Facebook Ads) to acquire new customers. - Optimized campaigns by analyzing data from Google Analytics.
2010 - 2014
Campaign Manager
Mirum (Thailand) Co., Ltd.
Ausbildung von Sorn Pattamavorakunchai
2017 - 2019
International Business Management
Berlin School of Economics and Laws (HWR)
2017 - 2018
International Business Management
HWR Berlin
Digital Business Management and Leadership
2006 - 2010
Multimedia Engineering
Bangkok University
Multimedia and Internet System
Sprachen
Englisch
Fließend
Deutsch
Grundlagen
Japanisch
Grundlagen
Thai
Muttersprache
Chinesisch
Grundlagen