Sorn Pattamavorakunchai

- Orchestrated online marketing campaigns and optimized budget allocation across diverse channels including SEM, social media advertising, content marketing, influencer marketing, and CRM. - Managed and optimized campaigns on Meta, X, TikTok, and Google Ads, conducting A/B testing and experiments to increase e-commerce sales and ROAS. - Drove revenue growth and successfully increase ads impression 211% while decrease CPM 57% and increase ROAS 157%.

- Planned and executed paid online marketing campaigns, concentrating on Google Adwords and Facebook ads to promote products across 8 cities in 2 countries. - Tracked the online customer journey at each touchpoint and translated data into actionable plans for refining the campaign strategy. - Generated comprehensive performance reports by customer segment.

- Implemented performance marketing campaigns (Google Ads, LinkedIn Ads) to achieve specific objectives. - Optimized the conversion funnel through the use of landing pages, heatmaps, website analytics tools, and A/B testing. - Evaluated campaign performance and analyzed data to optimize the campaign strategy, utilizing various analytical tools.

- Planned and executed online marketing campaigns (Google Ads, Facebook Ads) to acquire new customers. - Optimized campaigns by analyzing data from Google Analytics.

Digital Business Management and Leadership

Multimedia and Internet System