Sparsh Sharma

The Local is the largest English-language news network in Europe, with nearly 5 million readers every month. For The Local Denmark, I: - Suggested marketing strategies for The Local, especially for the Denmark edition - Started a series of interviews with entrepreneurs in Denmark and Germany to improve the newspapers visibility among the start-up community in these two countries.

I did the following tasks: - Analyzed PoS data from brand retail stores and stores of LEGO's customers globally - Provided the team with latest insights on: global retail industry trends; in-store technologies and innovations; shopper insights, especially in emerging markets like China and Brazil; content & inbound marketing - Helped the team derive key insights to effectively target LEGO's shopper category in several international markets, measure ROI on shopper campaigns & in-store activations.

For the Operating Model Innovation team, I did the following tasks: - Collected and analysed data from numerous relevant sources like consultancy reports, market research companies, industry reports, whitepapers, business news websites, etc and deliver the key insights with suggestions for next steps on actions to be taken. - Helped prepare the groundwork for a new, strategically-important project: Digitalization in Operations.

I worked in the Operating Model Innovation team on two strategic projects: - Changing retail landscape and implications on LEGO's value chain. My work made LEGO sit up and take note of the fast changing retail landscape. - Chinese competitors' value chain analysis. The final deck was appreciated by the corporate management. - I provided insights to a confidential project with one of the front-end teams in LEGO's product group two for a product launching Q4 of 2014.

HT Media has grown to become one of India's largest media companies with 10,000+ employees. My responsibilities in the Live supplements' team included: - Editing stories by writers - Preparing pages on QuarkExpress for publishing - Writing articles about civic issues and profiles.

The Times Group is India's most diversified media company with power brands across publishing, television, internet, radio and outdoor domains. It has 10,000+ employees. My tasks in the Response department included: - Writing copies and editing freelancers' stories for three bi-weekly supplements covering a large area - Helping the team with editing work on three other weekly supplements - Writing copies for other supplements and main edition of the newspaper.

General MBA