Srinivas Basavapatna

Identifying opportunities for growth through portfolio expansion

As a Marketing Director I was responsible for Developing strategic business plans, Marketing strategies and programs, Market research to identify gaps and opportunities for growth, ensure implementation of Marketing plans and other activities related to Marketing

Job responsibility included preparing the annual sales budget plans, Manage inventory control and supply chain, preparation of tenders, negotiate pricing, monitor sales performance, formulary listing, training the field force etc.

Following merger between Astra and Zeneca, I was responsible for integration of the teams, forming core/brand teams to accelerate growth, identify opportunities for consolidation of business

The job responsibilities included achieving the sales budgets both individually and collectively, preparing forecasts for the market, training and coaching the field force, writing the Marketing plan for the products assigned by' the Sales and Marketing Manager. The responsibilities also included daily tasks like visiting some of the key customers to promote various Zeneca products, accompanied visits with my colleagues, organise meetings, obtain formulary committee approvals etc.