Srinivas Rao

• Resourcefully designed framework for competitive analysis of industry-specific online display advertising and summarized findings for Tax Year ‘07 and implications for Tax Year ’08. • Demonstrated an exemplary team player work ethic in assisting online advertising team in evaluating media agencies, conducting due diligence on syndicated research offerings, and partnering with senior marketing managers in creating integrated social media strategy to meet defined marketing goals. • Strategically evaluated

• Successfully administered key account renewals with major clients such as eBay and Yahoo and ranging from $30K to $500K annually. • Applied dynamic analytical talents toward preparing and presenting competitive insights, trend analyses, consumption metrics, and behavioral/psychographic data to account executives and existing clients. • Proficiently delivered client training on proprietary NetRatings research software and tools.

• Project-managed initiative featuring 20,000+ products for company booth at annual Consumer Electronics Show (CES) and other high profile tradeshows. • Captured 10% increase in annual revenue from 5 Monster Cable retailers by formulating innovative and effective product placement plan. • Decreased operational expenses by 5% through introduction of merchandising software.

• Championed 150% increase in annual revenue from key accounts representing $20K to $100K per year by proactively exploring and identifying new business opportunities. • Exercised strong communication and interpersonal skills to ensure consistent satisfaction among major clients such as Oracle, PeopleSoft, Siebel, Williams-Sonoma, Gap, and Hewlett Packard.