Srishti Shah

1mgLabs: The largest booking portal for medical diagnostic tests in India with over 10 million plus app installs • Managed three cross-functional teams comprising of 14 developers • Grew GMV 5x from $1 million per year to ~$5 million/year over 21 months • Increased sign up success rate from 75% to 86% by remodeling the flows to improve user experience • Improved the login success rate by 9% by introducing in-flow messages and triggers which also reduced Zendesk tickets by 27%

Lybrate provides an online platform to connect doctors and patients for online consultations • Led search engine optimization revamp for the website by working on keyword density, defining a hierarchical structure and enabled user-generated content creation thus increasing organic traffic by 45% in 3 months • Developed a content management tool for Doctors to send out daily health tips. Also, headed the content department for user-facing content which helped increase email traffic by 29%

- Managed customer experience initiatives; boosting return percentage by 32% in 2 months - Devised partnership strategies in order to create alliances for marketing campaigns - Developed and executed selective segments of the product website, in turn growing new user flow