Stan van Boxtel
Angestellt, Head of CRM, Digital Campaigns, E-Mail & Loyalty Programs, Swarovski
Zurich, Schweiz
Über mich
CRM & Client Engagement professional with experience in Luxury Retail and Hospitality. - International background (worked and lived in 6 countries) - Adaptable quick learner: experience in various industries - Solution-oriented, customer-focused and continually pushing boundaries - Strong conceptual skills combined with ability to find pragmatic solutions, able to manage complex projects, creative thinker with endless ambition - Fluent in English, Dutch, working knowledge in German, Spanish, Italian: Globally mobile WHAT MOTIVATES ME: - Developing Luxury Client Engagement & CRM strategies - Making sense of CRM data and putting this to practice for the optimal client journey - Enrichment of CRM data by creating understanding and finding suitable solutions - Constant learning & continuous improvement opportunities - Innovating and creating pragmatic and unique solutions - Cross-functional projects and possibility to work in different markets and in an international environment
Werdegang
Berufserfahrung von Stan van Boxtel
Bis heute 1 Jahr und 5 Monate, seit Jan. 2023
Head of CRM, Digital Campaigns, E-Mail & Loyalty Programs
Swarovski
Global lead of the Central CRM Team Split between Digital Communications, E-Mail Marketing, Customer Loyalty Programs, Paid Memberships, Digital Tools, Client Acquisition and Events Responsible for the collaboratively defined long-term CRM vision and strategy with a focus on Relevance, Engagement, Conversion, Loyalty and Retention Develop and simplify from a central perspective our Client Data and Knowledge Base in order to act on insights Leading client innovation and digitalization projects
Responsible for the regional CRM strategy & implementation based on global guidelines Roll-out of the strategy throughout 8 affiliate and 27 distributor markets Constantly adapt due to complex retail environments and different business models Expand, integrate and enhance current CRM system throughout market Provide regional insight on client data Contribute to the implementation of Salesforce and develop omnichannel capabilities Part of development and implementation team for custom build CRM tool
1 Jahr, Juni 2019 - Mai 2020
Global Head of Client Experience
Wolford AG
Based between the corporate HQ in Milan and Austria Tasked with the setup of the new Global Client Experience & Client Journey strategy effecting all DOS & Online Reorganizing the Global CRM structure (Salesforce, POS, Training, Loyalty program) Omnichannel organization and optimization Client Contact Center enhancement Client Data Analysis Enhancement of training programs including new onboarding, selling techniques and product knowledge
2 Jahre und 2 Monate, Apr. 2017 - Mai 2019
Clienteling Manager Continental Europe
Gucci Group
Sprachen
Niederländisch
Muttersprache
Englisch
Muttersprache
Deutsch
Grundlagen