Aletta Krisztina Popovics

• Spearheaded data-driven CRM communication strategies for four markets encompassing campaign planning, creation, and in-depth analysis. Consistently delivered CRM channel growth and revenue increases. • Played a pivotal role for the market expansion (Hungary & Romania). • Initiated, supported and led global and local projects and conducted A/B tests. • Contributed to template enhancements and their automation. • Collaborated with cross-functional teams. • Monitored competitors' direct marketing activities.

Creating content for the online magazine and improving SEO for the website - Managing campaigns - Display advertising - Monitoring and managing social media - E-mail marketing - Optimizing the website and the admin interface - B2B and B2C communication - Task management in Jira - Collaborating with IT, graphic designers, and Finance

- Conducting customer and market research gather keywords - PPC marketing - Social media marketing - Collaboration with IT, Graphic designers - Learn and apply the programme Personal Online Marketing System

M. Sc. Communication and Media (final grade "good") Master-Thesis: "The changing form of the street art culture. The empirical examination of the specific case (murals)" Relevant Subjects: Creative Media Texts, Visual Influencing, Culture and Media, Research on Communication, Media Analysis, Visual Communication, Group Communication

B. Sc. Communication and Public Relations (final grade 8,9 out of 10) Bachelor-Thesis: "Comparation between American and Hungarian advertising concerning cultural elements" Relevant Subjects: Marketing, Desktop Publishing, Introduction to Advertising, Consumer´s Behaviour, Public Relations Management, Editing of PR Materials, Basics of Photography and photojournalism