Stefan Pruckmayr

SaaS Sales Executive | B2B | ERP | Microsoft Dynamics

• Profit & Loss Responsibility for Digital Service Portfolio • Management Responsibility for Sales & Key Account Management, Business Development & Product Management, Service Delivery & Customer Success Management, Service Design & Development

• sucessfully establishing a Joint Ventures between Porr AG, Wacker Neuson SE & Doka GmbH/Umdasch AG to drive digitalization of commercial and logistical processes in the construction industry responsible for Sales & Marketing, Human Ressources & Legal

• Developing a group-wide digitalization strategy and driving digital transformation with special focus on profitable business models • Introducing new development & working methods (e.g. design thinking, agile development, growth hacking/marketing automation, …)

Head of Corporate Marketing (group-wide responsibility) • Go-to-Market Management & Sales Campaigns, Market Intelligence, Public Relations, Trade Show Management • Leading Regional Marketing Managers in Europe, USA, Latin America, Middle East, East Asia Pacific

• Developing and executing comprehensive marketing strategies together with sales organizations in Europe, USA, Latin America, Africa, Middle East and East Asia Pacific • Corporate responsibility for Market Intelligence and Strategic Marketing

• Product Launch Management Latin America & East Asia Pacific

• Developing and executing product launch campaigns and business growth programs in close collaboration with sales and product management for the building construction and infrastructure sector in Europe and Middle East

• Developing a holistic business model for formwork components including product portfolio, sales channel strategy, organizational set-up, pricing and marketing approach

• External communications and media relations (press releases, customer magazines, annual reports, CSR reports) and internal communications (in-house magazines, intranet)

• Editorial management of construction and architecture magazines, cooperation with advertising partner and associations