Stefan Stecher

Mannheim Master in Management (Marketing)

- Responsible for all advertising, communication and product related marketing activities. - Successful implementation of digital communication channels with demonstrated web site traffic growth and increase in lead generation - Optimized internal processes for customer orientation and efficiency - Strengthened dealer brand image and awareness through e.g. unique customer experiences during Mokka and ADAM market launch - Support of sales, service and rental department

Assisted developing and deploying an international brand image study; Prepared and supported international market research projects; Analyzed, assembled and reported data from surveys and databases; Supported restructuring of an international customer satisfaction survey

Executed market research studies with concluding marketing recommendations; Provided senior managers with assembled internal sales data; Supported engineering department by compiling a long term powertrain outlook; Hosted meetings with other interns to support managers

Successful launch of the Opel Corsa D by developing and deploying a multichannel marketing concept for various target groups.

Assisted the sales and service department in the day-to-day business

Marketing

Mannheim Master in Management (Marketing)

Finance, Marketing

Controlling und Finance