Stefanie Kernler

Bis 2019, Head of Digital Marketing, Sika Services AG
Zürich, Switzerland

Fähigkeiten und Kenntnisse

Digital Marketing
Lead Generation
sf.com
Content marketing
Marketing Automation
Email marketing
Social Media
Webinars
SEA
PPC
Sales Enablement
SEO/SEM
CMS
CRM
leadership skills

Werdegang

Berufserfahrung von Stefanie Kernler

  • 1 year and 4 months, Apr 2018 - Jul 2019

    Head of Digital Marketing

    Sika Services AG

  • 4 years, May 2014 - Apr 2018

    Digital Marketing Manager

    Sika Services AG

    - Defining the overall Digital Marketing strategy for Sika`s global product related activities - Creating and implementing the respective product related tools to spread awareness and create new leads - Developing Digital Marketing campaigns and initiatives

  • 1 year and 5 months, Dec 2012 - Apr 2014

    Regional Marketing Specialist BIPS/EMEA

    X-Rite Europe GmbH - PANTONE

    www.pantone.com www.xrite.com - Coordinating webinars, direct & digital marketing and communication initiatives within EMEA and BIPS (Bangladesh, India, Pakistan, Sri Lanka). Daily management of campaigns in sf.com - Creating marketing materials and sales tools to drive a high level of awareness and lead generation activities while supporting SEO, PPC and Social Media activities (videos, infographics, landing pages, PR, white papers, case studies and email/online campaigns)

  • 4 years and 1 month, Aug 2009 - Aug 2013

    Übersetzung & Vermarktung des Reiseführers "australia walkabout"

    www.australia-walkabout.de

    Unterstützung bei der Übersetzung/Vermarktung für den deutschsprachigen Reisemarkt.

  • 3 years, Dec 2009 - Nov 2012

    Marketing Manager

    Movianto GmbH

    - Supporting business units in 14 countries with any marketing issue to use synergies and accelerate growth. Developing and implementing internal and external communication strategies including eNewsletters (local & central) in sf.com. Managing Movianto’s webpage (CMS) and increasing presence in the press and online. Establishing a concept for CSR and Social Media.

  • 1 year, Aug 2008 - Jul 2009

    Projektmanagerin

    Quartier Stuttgart GmbH & Co. KG

    Agentur für vernetzte Kommunikation

  • 1 year and 5 months, Jul 2006 - Nov 2007

    freelance/intern conventions & event tourism management

    Southern Cross University

  • 7 months, Sep 2005 - Mar 2006

    Assistant Manager

    MAHLE GmbH, Rottweil

  • 8 months, Oct 2003 - May 2004

    Assistant Marketing Manager

    World of XChange, Sydney

    Internship Placements, Business Development, Database Development, Administration, Customer Service, Event & Project Management, Meet & Greet

  • 3 months, Jul 2003 - Sep 2003

    Internship Marketing & Events

    Cook + Phillip Park, Sydney

    Eventmanagement

Ausbildung von Stefanie Kernler

  • 6 months, Jul 2013 - Dec 2013

    Digital Marketing

    Institute of Direct & Digital Marketing, London

    Digital marketing landscape & digital customers; Data and database applications; Digital marketing campaigns; Website Design & Development; SEO; Email Marketing; Display Advertising; Online PR & Social Media; Affiliate & Mobile Marketing; Digital creative & regulations; Digital controlling

  • 1 year and 5 months, Jul 2006 - Nov 2007

    Event, Marketing, Convention, Meeting, Exhibition Management

    Southern Cross University, Tweed Heads, Australia

  • 1 year and 11 months, Sep 2003 - Jul 2005

    International Tourism Management

    ANGELL Business School, Academy of Tourism, Freiburg

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Spanish

    A1-A2 (Grundkenntnisse)

  • French

    A1-A2 (Grundkenntnisse)

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