Stéphaine Bernat

Help the company scale by directing and overseeing the Marketing and Communication department. - Define marketing and communication strategy with the board of directors and lead its execution across marketing and communication team. - Design, develop and implement a cohesive marketing plan to increase sales and brand awarness. - Drive the implementation of marketing campaigns that meet business objectives and drive leads.

Led the total revamping of the brand pivoting to a premium positioning: branding, packaging, naming, inbound communication strategy, pricing strategy. Activated and boosted the product development plan to quickly deploy the brand in new territories ( Asia, Russia, ME). Managed a 6 people team with a strong consumer centric approach TO = 20M€ - 65 sku's Core competencies: Global brand strategy Rationalization of the product catalog New market opportunities identification

Developed the TO of GALENIC and ELANCYL in FRANCE. Defined and implemented dynamic marketing plans to achieve TO goals. Relaunched the brand GALENIC in line with a more premium strategy with success. At the initiative of trade marketing actions to maintain the leadership of ELANCYL in the sliming market. France TO : 30M€ - 35 SKUS Core competencies: Building and deployment of operational marketing plan Tracking sales forecast A&P budget monitoring

Developed the TO of GALENIC and ELANCYL in FRANCE. Defined and implemented dynamic marketing plans to achieve TO goals. Relaunched the brand GALENIC in line with a more premium strategy with success. At the initiative of trade marketing actions to maintain the leadership of ELANCYL in the sliming market. France TO : 30M€ - 35 SKUS Core competencies: Building and deployment of operational marketing plan Tracking sales forecast A&P budget monitoring

Marketing and communication specializaition