Stewart Fitchew

Self employed under own brand name employing ad hoc freelance teams. Conducting multi-national qualitative e-marketing comms research and website user experience / usability studies. Business development, account management, research design and coordinating global field work teams.

Heading up a global bi-annual customer satisfaction study. Managing qualitative research business. Conceptualising and promoting website usability research methods and procedures. (Company is now split into www.sotech.com and www.metrinomics.de)

Working with a small team conducting UK national B2B qualitative. Nationwide studies ranging from petrol station experience - for one of the first retail environment petrol stations, to employee research on effect of new postal tariffs and acceptance among postal workers' new working requirements.

Specialising in qualitative empirical research using Grounded Theory, Focus Groups and IDIs. Role: advancing conceptual understanding of marketing practices among small businesses and entrepreneurs.

Located in Istanbul in a media film production agency using 35mm film equipment and post editing for Turkish TV spots.

Thesis: "Word Of Mouth Marketing" an empirical qualitative research study to understand the effect of customers' product recommendations in service based industries.

Thesis: "Marketing practice among healthcare providers | the UK National Health Service (NHS)" an empirical qualitative research study into the acceptance and adoption of marketing activities among clinicians as a consequence of the 1989 NHS Reform Act.