Sumita Kar

- Responsible for acquisition of partners in Programmatic, RTB, Pre-roll video, full screen Interstitials. - Development of existing clients and business. - Maintain client relations with new and existing clientele. - Creating and monitoring media plans - Preparing financial reports - Setting up S2S, Vast Tag connections

- Campaign Setup and Monitoring. - Familiar with all aspects of campaign management - Mobile - PC - Tablet. - Keen understanding of ad campaign metrics and analysis including - CPM, CPC, CPO, CPI, CPL. CPR. - Contextual targeting,demographic targeting, inventory forecasting. - Direct Client Interaction. Through calls, Skype, emails. - Team management and weekly/monthly performance report, weekly status report.

- responsible for international community acquisition and development. - helped in developing several email, content, affiliate, online marketing campaigns. - liaise with affiliate marketing, SEO, SEM and other teams to optimize content and manage metrics on content team goals and results. - designed ads for Facebook and Google for several cities and monitored their KPI - wrote PR articles for the platforms I was responsible for. Communicated with bloggers.

- maintained the social media (Facebook, Xing, LinkedIn, Twitter) website of the company - detailed analysis of pros and cons for outsourcing company products - filled in various queries and drafted contracts with prospective suppliers and clients

Worked on the project “To evaluate the energy consumption of educational and commercial building sectors and to study the lifestyle and energy issues.” Presented the findings to the Governor of West Bengal, India.

Strategic Marketing and Communication, European Business, International Business Game, Sports and Leisure Event Management, E- Business

Marketing, Human Resource, Finance, Accounting and Control, Cross-Cultural Management, Managing International Value Chains, Logistics, Statistics, Tax, Global Economics(Macro+Micro), Business & International Law.